You may have mixed feelings about the Zoomers — even if you happen to be a Zoomer — but it’s beyond argument that they are the first generation who have grown up in a zero-privacy world:
Zoomers are the first post-privacy generation in human existence. They will never know a world in which they can try to lose themselves without somehow being tracked. Roughly three years ago, I was speaking with the CEO and founder of a commercial digital advertising company from NYC. He told me that their technology was so powerful that they were able to figure out when people were getting up from their couches to go into another room simply via their own digital advertising software.
It’s very tough to wrap our heads around the complete loss of privacy. For me, I have trouble remembering how it was to be out of instantaneous reach via mobile phone. Pre-mass adoption of cell phones, people would effectively be out of reach i.e. disappear for hours at a time, as the only way to contact them was to call them at home (inb4 beepers, as I never had one). We are constantly tracked and monitored, and our personal data is sold by data brokers all over the globe. One customer of personal ad tracking data is the CIA, as Matthew Petti explains:
For years, the U.S. government has bought information on private citizens from commercial data brokers. Now, for the first time ever, American spymasters are admitting that this data is sensitive—but they’re leaving it up to the spy agencies on how to use it.
Last week, Director of National Intelligence (DNI) Avril Haines released a “Policy Framework for Commercially Available Information.” Her office oversees 18 agencies in the “intelligence community“, including the CIA, the FBI, the National Security Agency (NSA), and all military intelligence branches.
In the 2018 case Carpenter v. United States, the Supreme Court ruled that police need a warrant to obtain mobile phone location data from phone companies. (During the case, the Reason Foundation filed an amicus brief against warrantless snooping.) As a workaround, the feds instead started buying data from third-party brokers.
Haines’ new framework claims that “additional clarity” on the government’s policies will help protect Americans’ privacy. Yet the document is vague about the specific limits. It orders the agencies themselves to come up with “safeguards that are tailored to the sensitivity of the information” and write an annual report on how they use this data.
more:
As national security journalist Spencer Ackerman points out in his Forever Wars newsletter, the framework doesn’t require the feds to delete old purchased data. Earlier this year, Sen. Ron Wyden (D–Ore.) called on the NSA to purge all data that it bought without a warrant and without following the Federal Trade Commission’s privacy policies.
“The framework’s absence of clear rules about what commercially available information can and cannot be purchased by the intelligence community reinforces the need for Congress to pass legislation protecting the rights of Americans,” Wyden tells Reason. “The DNI’s framework is nonetheless an important step forward in starting to bring the intelligence community under a set of principles and policies, and in documenting all the various programs so that they can be overseen.”
Case in point:
Wyden has been aggressively pushing for transparency on data purchases over the past few years. In 2021, he uncovered that the Defense Intelligence Agency was buying Americans’ smartphone location data. That same year, he sent a letter to Haines and CIA Director Bill Burns complaining about a secretive CIA data collection program. (In an Orwellian turn, the letter itself was classified until 2022.) This year, Wyden revealed more details on NSA data purchases.
Some of this data is collected and sold directly by the apps. For example, an intelligence company called X-Mode once paid MuslimPro, an app that offers a daily prayer calendar and a compass pointing towards Mecca, to include a few lines of location tracking code. X-Mode then sold the data to U.S. government agencies. MuslimPro claims that it did not intend to sell the data to the government and ended the arrangement after the story broke.
So, yeah … app maker will sell your personal data to a buyer like the CIA.
In other cases, the data is siphoned from advertising markets. Every time a user opens a website with paid advertisements, their location and attributes appear on a real-time bidding (RTB) exchange, a virtual auction where companies buy ad space. Data brokers posing as advertisers scrape the listings for information on users.
“Any government with a halfway decent cyber intelligence program is participating in these RTB exchanges, because it’s such an immensely valuable source of data,” says Byron Tau, author of Means of Control: How the Hidden Alliance of Tech and Government Is Creating a New American Surveillance State.
As a demonstration of how powerful RTB data is, an intelligence contractor used data from the dating app Grindr to track gay government employees from their offices to their homes, Tau reported in his book.
The IRS is in on it too:
Lawyers for the Internal Revenue Service, on the other hand, have argued that users voluntarily handed over the information, so the government is free to use it. Tau points out that users don’t really know how their data is being resold, and even the RTB exchanges themselves aren’t supposed to be used for data scraping.
“A lot of these companies that are collecting data from the global population don’t have a real consumer relationship” with the people they’re spying on, Tau says. “Unless you know how to decompile software and you’re technically savvy, you can’t even make informed choices.”
In an increasingly digitized world, the right to privacy becomes wholly unworkable. Think digital payments by way of credit and debit cards vs. cash.