Chris Selley points out the obvious bias legacy media polls bring to any investigation into the popularity of various conspiracy theories:
Readers, were you aware that polls show conservative Canadians are more prone to believing in conspiracy theories than liberal Canadians? I’m kidding — of course you were. The pollsters haven’t stopped asking about it since the pandemic hit: Insights West in April 2021, Angus Reid in November 2021, Abacus Data in June 2022, Leger Marketing in the spring of 2022, and again this week. And we in the media can’t get enough of it: “Conspiracy theories are popular in Canada, especially among conservatives, poll says”, was The Canadian Press headline for this week’s Leger poll.
The notion that the Conservative Party of Canada and some of its leading lights are inviting violence through unconscionably heated and conspiratorial rhetoric is endemic in the Canadian newsroom. While I’m no fan of unconscionably heated rhetoric, I very much doubt actual extremists, or potentially violent extremists, see anyone worth choosing among Canada’s federal political leaders. But in any event, it apparently needs saying that not all conspiracy theories are created equal. Some aren’t conspiracy theories at all.
To its credit, The Leger poll released this week mostly confines itself to proper conspiracies: 9/11 Trutherism, a faked lunar landing, etc. Somewhere between 36 per cent (the truth about John F. Kennedy’s assassination was covered up) and five per cent (the earth is flat) believe completely or somewhat in these notions.
But by far the most popular statement among those Leger presented to respondents was as follows: “Mainstream media manipulates the information it disseminates”. Fifty-five per cent of respondents overall agreed with that; the JFK coverup was in a distant second at 36 per cent.
What’s “mainstream media”? If it includes, say, Al Jazeera and Fox News, then the statement is obviously true. (What does “manipulate” mean, for that matter? It doesn’t necessarily imply bad faith.) And the belief is certainly not just confined to Conservative voters: 47 per cent of NDP voters and 53 per cent of Green voters agreed, compared to 69 per cent of Conservative supporters.
What the question definitely does, however, is boost the overall numbers and make them more newsworthy. So Leger (and media) can say “79 per cent of Canadians believe in at least one of the conspiracy theories we asked them about”, and “Conservative voters (94 per cent) are more likely to believe in at least one of the theories”.
That’s a quibble, really. Other polls have, in my view, been utterly shameless about this sort of results-padding.
Take this proposition, for example, which Abacus put to its respondents: “52 per cent think government accounts of events can’t be trusted”.
That is a true statement. It applies to every government in the world, ever.
Even to mention Klaus Schwab’s Great Reset in Canadian political conversation is to risk being branded a conspiracy theorist. But it’s a real-deal “world governance” manifesto, it’s absolutely bonkers from start to finish, everyone from Justin Trudeau to the King (in a previous role) has made approving noises about it, and to the very limited extent it should be taken seriously, everyone should oppose it.
