In The Critic, Jean Hatchet points out how well Dylan Mulvaney’s act is working to both maximize Mulvaney’s career and to actively denigrate women:
If a man seeks to humiliate a woman he encounters, nothing is easier than reducing her appearance to a mere caricature. Men do this directly in front of the woman they are targeting: lifting their voice to a squeak, exaggerating hand gestures, pushing out pretend breasts, wiggling their bum, pouting and fiddling with their hair. Most of these men confine the taunt to the woman in front of them, and the woman often feels and displays a righteous rage. However, when it comes to Dylan Mulvaney, the Tik Tok user who has become famous for his grotesque parody of women, women are not supposed to react critically. They are seen as cruel or “transphobic” if they express annoyance at being so grossly insulted.
In March 2022 Dylan Mulvaney saw a way to take his barely-concealed disdain for women up a level, with predictable success. After his career as a musical actor had stalled due to the Covid pandemic, with people finding solace daily on Tik Tok, wily Dylan invented a new role that guaranteed his future wealth and success. He announced he was embarking on a journey of “being a girl” and began a series of videos documenting this ludicrous notion.
Shortly before this year-long, very public “transition”, Mulvaney performed a pilot video for his current lucrative act. In it he told the viewer that he “had trouble finding roles” so a friend had invented one for him, a “femme character”. His character wears a pink dress and pearls, white gloves and ankle socks. At this point Mulvaney must have been delighted to glimpse a potential new career path. It was a very savvy move for him to extend and develop this caricature of a 1950s woman. Now, just over a year later, Dylan Mulvaney has highly paid “partnerships” with a number of companies including Budweiser, Kate Spade and — during the past week, to great objection — the Sportwear giant Nike.
In an inflammatory paid partnership video with Nike, an inanely grinning, barefoot Mulvaney wears a Nike sports bra and leggings. He performs a series of ridiculous moves including comedic side stretches, a theatrical run kicking his heels up nonsensically and failed chorus-line high kicks. He almost runs backwards into a hedge at one point and pulls a comedy expression of shock. It all looks ridiculous and slapstick. It mocks women by suggesting they exercise trivially and ineffectively, but smiling throughout.
The media seems unwilling to focus on the actual reasons many women are angry about this. It has focused instead on stating that objections to the sponsorship are because Dylan is trans. This is not why women are outraged. When a man “performs woman” in front of women to such a humiliating degree, when he waggles and jiggles and implies that weakness and silliness are inherent to being a woman who plays sport, women appropriately see this for the deliberately constructed misogyny it is. Ria Chapman, a London PE teacher, told me why she finds this act so irritating and offensive:
Girls are still routinely bullied and mocked for being sporty and or breaking stereotypes, their achievements and ambitions not being celebrated and valued like those of their male peers. For a sports company the size of Nike to use a male performing a parody of what he believes women behave like during sport only adds to the ammunition that boys will use to put girls down.
Utilising female stereotypes is the foundation of Mulvaney’s role. On his “Day 1 of being a girl” video debut, he said:
I’ve already cried three times, written a scathing email I didn’t send, ordered dresses online that I couldn’t afford and when someone asked me how I was, I said “I’m fine” but I wasn’t fine. How did I do, ladies?
All of this encapsulates the stereotype of women as emotionally fragile, frivolous spendthrifts, imprudent around clothes and financially inept. In the stereotype Dylan performs, women routinely suppress our emotions and focus on being polite at all times. It is an archaic depiction of requisite female behaviour which was seared into women’s consciousness over decades in the past. This view of “girlhood” took further decades for feminist women to dismantle. Dylan Mulvaney is building it back up before our eyes and we refuse to stay quiet about it.
Bud Light’s latest brand ambassador, Dylan Mulvaney
