One of the most difficult problems for a journalist covering a presidential campaign is getting to know the candidates well enough to make confident judgments about them, because it is just about impossible for a journalist to establish a personal relationship with any candidate who has already made the big leap from “long shot” to “serious contender.” The problem becomes more and more serious as the stakes get higher, and by the time a candidate has survived enough primaries to convince himself and his staff that they will all be eating their lunches in the White House Mess for the next four years, he is long past the point of having either the time or the inclination to treat any journalist who doesn’t already know him personally as anything but just another face in the campaign “press corps.”
There are many complex theories about the progressive stages of a presidential campaign, but for the moment let’s say there are three: Stage One is the period between the decision to run for president and the morning after the New Hampshire primary when the field is still crowded, the staff organizations are still loose and relaxed, and most candidates are still hungry for all the help they can get – especially media exposure, so they can get their names in the Gallup Poll; Stage Two is the “winnowing out,” the separating of the sheep from the goats, when the two or three survivors of the early primaries begin looking like long-distance runners with a realistic shot at the party nomination; and Stage Three begins whenever the national media, the public opinion polls and Mayor Daley of Chicago decide that a candidate has picked up enough irreversible momentum to begin looking like at least a probable nominee, and a possible next president.
This three-stage breakdown is not rooted in any special wisdom or scientific analysis, but it fits both the 1972 and 1976 Democratic campaigns well enough to make the point that any journalist who doesn’t get a pretty firm personal fix on a candidate while he’s still in Stage One might just as well go with his or her instincts all the way to Election Day in November, because once a candidate gets to Stage Two his whole lifestyle changes drastically.
At that point he becomes a public figure, a serious contender, and the demands on his time and energy begin escalating to the level of madness. He wakes up every morning to face a split-second, 18-hour-a-day schedule of meetings, airports, speeches, press conferences, motorcades and handshaking. Instead of rambling, off-the-cuff talks over a drink or two with reporters from small-town newspapers, he is suddenly flying all over the country in his own chartered jet full of syndicated columnists and network TV stars……. Cameras and microphones follow him everywhere he goes, and instead of pleading long and earnestly for the support of 15 amateur political activists gathered in some English professor’s living room in Keene, New Hampshire, he is reading the same cliché-riddled speech – often three or four times in a single day – to vast auditoriums full of people who either laugh or applaud at all the wrong times and who may or may not be supporters……. And all the fat cats, labor leaders and big-time pols who couldn’t find the time to return his phone calls when he was desperately looking for help a few months ago are now ringing his phone off the hook within minutes after his arrival in whatever Boston, Miami or Milwaukee hotel his managers have booked him into that night. But they are not calling to offer their help and support, they just want to make sure he understands that they don’t plan to help or support anybody else, until they get to know him a little better.
It is a very mean game that these high-rolling, coldhearted hustlers play. The president of the United States may no longer be “the most powerful man in the world,” but he is still close enough to be sure that nobody else in the world is going to cross him by accident. And anybody who starts looking like he might get his hands on that kind of power had better get comfortable, right from the start, with the certain knowledge that he is going to have to lean on some very mean and merciless people just to get himself elected.
Hunter S. Thompson, “Fear and Loathing on the Campaign Trail ’76: Third-rate romance, low-rent rendezvous — hanging with Ted Kennedy, Jimmy Carter, and a bottle of Wild Turkey”, Rolling Stone, 1976-06-03.
