On his Substack, Christopher Schwarz posts a weekly “earlywood” article pulled from his extensive back-catalogue of woodworking books and magazine articles. This week, he addresses the plight of the beginner in the woodworking hobby just before the internet became ubiquitous:
When people begin woodworking, most go through a phase (I did) in which they are willing to soak up every single piece of information they can find. Many will subscribe to multiple woodworking magazines, buy astonishing numbers of woodworking books, seek out catalogs and advertisements for woodworking tools, and buy anything they can afford that looks remotely useful.
This is when people are vulnerable. They need guidance. Unfortunately, woodworking is a mostly solitary pursuit. And so we spend incredible, astonishing and shocking amounts of money on equipment, books and instruction. And most of it is of questionable worth.
Because of this phenomenon:
- The woodworking magazine business had a glut of magazines. When we ran the numbers in the 1990s, we surmised that there should be three magazines serving woodworkers. Instead, there were more: Fine Woodworking, WOOD, American Woodworker, Woodsmith, Shopnotes, Workbench, Popular Woodworking, Woodworker’s Journal, Woodshop News, Woodcraft, Weekend Woodcrafts, Woodwork and a host of specialized magazines. What propped up these magazines? Beginners. Eventually, most woodworkers winnow their subscriptions down to one or two magazines. But the spendthrift beginner made it possible for many magazines to survive.1
- The woodworking book industry produced a glut of books. In the 1990s, my mailbox was stuffed with new woodworking books every week. It wasn’t unusual to see seven or eight new woodworking titles in a month. That’s coo-coo. Why did this work? New woodworkers wanted the latest information. New books are better than old books (duh!). And so publishers churned out books that had an 18-month life cycle before disappearing forever.2
- The woodworking tool industry thrives on new SKUs. After covering woodworking tool manufacturers for nearly three decades, it’s obvious that they introduce new products every year to goose sales. That’s why you have a new crop of cordless drill/drivers every year. And it’s also why you have a rash of odd products that seem (on the surface) to be innovative – silicone glue brushes, painter’s pyramids, many router table jigs, marrying a chisel with a rasp, aluminum squares, putting a laser on everything, oddball and worthless sanders (the Black & Decker Mouse; Porter-Cable Profile Sanders), and battery-powered clamps and tape measures. The list is endless, and it’s not a modern phenomenon. When my grandfather was woodworking in the 1970s, he was charmed by a jig that let you cut dovetails with a corded drill. The only people who are dumb enough to fall for these products are beginners and woodworking journalists. Beginners don’t know better, and journalists need copy to fill the empty space between the covers.3
Some of you might be thinking I’m exaggerating my experiences. I’m not. The good news is that the Internet did a Half-Nelson on most of these stupid business practices. When people now go through their “indiscriminate sponge” phase, they do it on YouTube and soak up as much ridiculousness as they wish.
For free. Mostly.
Eventually, they will be able to ignore the tool-chugging nincompoops and focus on what’s important: Building basic skills using simple and robust tools (and maybe a few well-built machines).
Honestly, it’s a good thing to be a bit jaded about the woodworking tool and publishing industries. It makes you a better consumer and encourages us to do better. So please, for the sake of the future of the craft, don’t buy the Bench Cookies.
- Some modern context follows. Many of these magazines have disappeared or have been consolidated. But you know what? I still think we have too many woodworking magazines these days. Or not enough. I forget which is right.
- More modern context follows. Most of these publishers have gone tits up. And good riddance. We don’t need a new book every year on advanced router techniques.
- Modern context follows. Nothing has changed here.
I matched this profile of the “indiscriminate sponge” beginner and I had huge numbers of woodworking books and magazines … until I finally noticed that the magazine articles in the latest issue were basically the same as the ones I’d first seen three years earlier, just with more gee-gaws and doo-dads added (microadjusters-for-everything were flavour of the month when I finally exited my sponge phase).
