Quotulatiousness

July 2, 2023

If you were trying to destroy trust online, you’d use the playbook currently in use by all the major players

Filed under: Media, Technology, USA — Tags: , , , , — Nicholas @ 03:00

Ted Gioia calls it the “Information Crap-pocalypse”:

People keep telling me that we’re living on an Information Superhighway. But that’s not true.

The flow of information today is more like a river. A very polluted river.

Folks have been dumping their crap into our information flows for a long, long time. Big corporations and institutions are the worst offenders — they actually get rich by polluting our data streams. But individuals are adding to the raw sewage too.

Some of them do it just for kicks.

It’s gotten worse lately. A whole lot worse. Just look at the polluted streams of information in your own life, and try to find a single safe space where the data stream is fresh and clean.

Some of us have stopped even trying.

This is how the Information Age ends, and it’s happening right now.

In the last 12 months, the garbage infows into our culture have increased exponentially. As a result, nothing is harder to find now than actual information — which I define as “knowledge based on demonstrable or reliable facts”.

The result is a crisis of trust unlike anything seen before in modern history.

We are bypassing the Web 3.0 we were promised — which was supposed to deliver trust-based systems and validation tools. Instead we’ve gone straight to Web 4.0, which is like the worst kind of Wild West Web. Outlaws and desperados contol all the data highways and byways. Trust and reliability are scarcer than gold nuggets.

Do you think I’m exaggerating?

Let me ask you a question. If your job was to destroy access to reliable information in our society, how would you do it?

You would start with the 30 steps outlined below.

July 1, 2023

The Trudeau plan to eliminate Canada from the internet is going great!

Wait, you mean that wasn’t the plan? It must have been, if you judge the plan by the amazing results:

The damage caused by the government’s Bill C-18 continues to grow as Meta has started to cancel its existing agreements with Canadian publishers. The move should not as a surprise since any deals that involve facilitating access to news content would bring the company into the legislative framework and mandate payments for links. Indeed, Meta said earlier this week that its 18 existing deals “did not have much of a future“. When this is coupled with a reported “impasse” between the government and Google over its approach to Bill C-18, the risks to the Canadian media sector look increasingly dire.

This was entirely foreseeable, yet Canadian Heritage Minister Pablo Rodriguez never seemed to take the risks seriously. It raises the question of whether the government developed estimates of the cost of its legislation if Meta and Google chose to comply by stopping news sharing or linking. While there were estimates for the benefits of new deals that ran into the hundreds of millions of dollars, did it conduct a risk assessment of the economic costs that would come from Internet companies exiting the news market in Canada?

There are obviously costs that extend far beyond the economics that include reduced access to news, increased prominence of low quality news sources, harm to the Canadian Internet, and the reputational damage to a government that handled this about as incompetently as possible. But from a pure economic perspective, the risks were always understated as they extended beyond just the value of increased traffic to publishers from the links they were themselves posting. Both Google and Meta have deals with Canadian publishers reportedly worth millions of dollars. As Meta’s step to begin cancelling deals suggests, those agreements are unlikely to survive the decision to exit news in Canada.

And of course, Google doesn’t want to set any kind of precedent by accepting a shakedown from any two-bit hoodlum country like Canada:

The worst case scenario for Canadian Heritage Minister Pablo Rodriguez, the Canadian news sector, and the Canadian public has come to pass: Google has announced that it will block news links in Canada in response to the mandated payment for links approach established in Bill C-18. The decision, which the company says will be implemented before the law takes effect, will cover search, Google News, and Google Discover. The decision – which government seemingly tried to avoid with last minute discussions with Google executives after it became apparent that the risks of exit were real – will have lasting and enormously damaging consequences for Canadians and represents a remarkable own-goal by Rodriguez who has managed to take millions away from the news sector and left everyone in a far worse position than if he had done nothing at all.

If you’re in any way interested in Canadian government … machinations … when it comes to digital policy, you really should be following Michael Geist‘s reporting. He’s been doing a great job and deserves the support.

June 29, 2023

When “flashy” became “constantly flashing”, the user experience got significantly worse

Filed under: Business, Media, Technology — Tags: , , — Nicholas @ 03:00

Scott Alexander on the irritating advance of meaningless flashing elements on so many web pages where they serve no real purpose, but successfully generate anger in their users:

Everyone hates flashing banner ads, but maybe they’re a necessary evil. Creators want money, advertisers demand a certain level of visibility for their ad buys, maybe sites are willing to eat the cost in user goodwill. Fine. But what’s everyone else’s excuse?

A few days ago I needed to look up an obscure point of Jewish law, as you do, and found this Jewish law website:

The background toggles every few seconds between a picture of a rabbi and a picture of … a different rabbi? There’s no conceivable benefit to this and it makes it almost impossible to concentrate on the text.

I used to think I must be the only person who worried about this; maybe it was a weird OCD thing. But I asked about it on the ACX survey …

… and 88% of people find them at least a little annoying! 16% of people go all the way, and say they wouldn’t use a website that has them!

Yet websites have been adding them to more and more parts of the user experience. Most aren’t as blatant as the Jewish law site, but they’re still there.

June 21, 2023

QotD: Working online

Filed under: Business, Quotations, USA — Tags: , , , , — Nicholas @ 01:00

After a bit of a rocky start, most people I know who suddenly found themselves doing their “work” online quickly realized little work they actually did — and, by extension, since they were the conscientious ones, how trivially little work so many of their coworkers did. Hard on the heels of that was the realization that “work” in a physical workplace, for the vast majority of people, really means “socializing”. There are a LOT of jobs in which one person actually working from home can accomplish in one day what it takes an entire “customer service” department a week to do under “normal” — meaning, “in the office” — conditions.

[…]

For lots of people, the office was their only social outlet. Coffee breaks, water cooler chatter, happy hours … for lots of people, that was pretty much it, socially. “Work/life balance” was always a joke, because all your friends are work friends, so even if you’re “socializing” and not “working”, it’s with the same people from the office, talking about office stuff. And the longer you stayed in the same job, the higher up the corporate ladder you got, the more specialized your position, the worse it got – your rookie customer service reps still had buddies from college to hang out with, but junior managers tended to hang out exclusively with other junior managers, etc. The “professions”, of course, are famously clannish — the only ways to talk to a lawyer or doctor are to hire one, or be one.

Severian, “More Scattered Thoughts”, Rotten Chestnuts, 2020-10-13.

June 16, 2023

Friday Foundlings

Filed under: Cancon, China, Food, Government, History — Tags: , , , , — Nicholas @ 23:16

A few items that I didn’t feel required a full post of their own, but might be of interest:

  • “Lunch of suffering”: plain “white people food” goes viral in China
  • From a review of Njal’s Saga – “There are only about 40,000 people in medieval Iceland. The book focuses on the Southwest Quarter, so let’s say 10,000 there. Each of our characters is a large landowning farmer with many children, servants, tenants, etc; if he is patriarch of a 20 person household, then there must be about 500 such patriarchs. Each of these 500 relevant Icelanders is profiled in loving depth. And if there are 500 characters in Njal’s Saga, and n people can have n(n-1)/2 possible two-person feuds, that’s 124,750 possible feuds. Of these, about 124,749 actually take place over the course of the saga (Njal and his friend Gunnar are best buds, and refuse to feud for any reason).”
  • The Canadian government continues to rack up the internet regulation wins – “The fallout from Bill C-11 has been the subject of several posts this week, including the demands from a wide range of services for exceptions to the law and warnings from streaming services such as PBS and AMC that they may block the Canadian market due to the regulatory burden imposed by the law. While those stories focus on the availability of services and content in Canada, a new Variety report points to another negative impact from the bill: less film and television production in Canada, at least in the short term. Throughout the Bill C-11 debate, there were concerns that the large streamers might pause their productions in Canada given the uncertainty over whether they would ‘count’ for the purposes of new CRTC imposed contribution requirements. In other words, the bill could initially lead to less investment in Canada.”
  • Random meme of the day:

June 15, 2023

QotD: Incels

Filed under: Health, Media, Quotations, USA — Tags: , , , — Nicholas @ 01:00

Incidentally, I am thoroughly convinced that a majority of self-described incels are men who could find meaningful and fulfilling sexual and romantic success, both short-term and long, but who have developed such a wildly unrealistic idea about what actual human women look like that their standards are laughably high. And it’s easy to make fun of that, but I also think that the conditioning inherent to constantly looking at filtered and photoshopped pictures is powerful.

Freddie deBoer, “Some Reasons Why Smartphones Might Make Adolescents Anxious and Depressed”, Freddie deBoer, 2023-03-07.

June 9, 2023

QotD: The Fundamental Paradox of Internet Liberalism

Filed under: Humour, Media, Politics, Quotations, USA — Tags: , , , — Nicholas @ 01:00

  • If you were smart enough to understand what I’m saying, you’d be a liberal, too
  • You aren’t smart enough to understand it, because you’re not a liberal
  • And yet here I am, arguing with you anyway.

So who, exactly, is the dumb one?

Severian, “Alienation II”, Rotten Chestnuts, 2020-10-30.

May 15, 2023

Paul Wells – “Unworkable and swiftly-disavowed tinpot dictatorship is, statistically, one of the least damaging forms of tinpot dictatorship”

Paul Wells follows up last week’s rather disturbing report that the Liberal Party’s big gathering in Ottawa extruded a resolution to get “The Government” to work toward forcing journalists (and those peasant bloggers like Paul Wells) to only publish things that the sources informing it could be “traced” by that same authority:

Last Friday I wrote about a policy resolution at the big Liberal Party of Canada national convention that was, in my opinion, bad. This was the resolution that would have the party “request the government explore options” to “hold on-line information sources accountable” by requiring that they “limit publication only to material whose sources can be traced”.

How do you limit publication to traceable sources? I have to assume you clear the sources. “This resolution has no meaning,” wrote I, “unless it means I would be required to clear my posts through the federal government, before publication, so the ‘traceability’ of my sources could be verified.”

Some people disagreed, but I had a hard time getting them to describe what it could mean if it wasn’t what I thought. I was careful to note that party conventions aren’t binding on governments. Commenters sympathetic to the Trudeau government latched onto all the this-might-mean-nothing language, the stuff about “request” and “explore options.” At their convention, a tiny minority of registered Liberal delegates attended a “policy workshop” at which nothing was debated. Amid considerable confusion about where these resolutions were in the party’s own process — Althia Raj covered it on Twitter; go look if you like — this resolution became party policy with no discussion at all. That was on Saturday.

On Tuesday, Justin Trudeau went before reporters and said no Liberal government would ever implement this Liberal policy. Other cabinet ministers followed suit, and one MP who didn’t benefit from the counsel of the Monday-morning issues-management call had a rougher time executing the U-turn.

Look, I think the amount of self-inflicted ballistic damage to the government’s own foot here is minor. Unworkable and swiftly-disavowed tinpot dictatorship is, statistically, one of the least damaging forms of tinpot dictatorship.

But I want to let everyone in on a secret of my journalism, and indeed of most journalism: Criticism of politicians is often advice to politicians. I actually don’t spend a lot of time hoping governments and opposition parties will keep pursuing self-destructive and country-destructive choices indefinitely. I always hope a bit of mockery, especially pre-emptive mockery, will help inform their choices. If it stings when Wells writes it, it might sting worse when everyone is saying it.

Ministers of the Crown who didn’t need to wait for the Monday-morning issues-management meeting to tell them what to think could have spent the weekend thinking for themselves. They might even have invited their own staffs, riding executives, and Liberals at large to think for themselves. A dozen or so hardy souls, out of 3,500 registered delegates, might then have showed up to the policy workshop willing to debate.

“Uh, Paragraph Two looks hinky. How would a government enforce that?”

“Well, it doesn’t apply to reputable journalists.”

“Great, thanks. Remind me who decides who’s reputable? Any thought on who’ll be making those calls once we’re no longer in government?”

Maybe somebody would have added a friendly amendment. “For greater clarity, nothing in this paragraph impinges …”

I can even imagine a cabinet minister showing up for those floor debates and influencing the party’s direction single-handed. I’ve seen it happen in other parties. But I had Liberal friends over the weekend explain to me that no such thing ever happens. Fine, it’s your funeral. Basically we’re watching a party choose between two different models of public-policy deliberation:

OPTION 1: Smart people think and talk.

OPTION 2: Everybody in the party defends rickety thinking until it blows up in their faces.

I’m not kidding when I tell you most people in political communications would defend Option 2. We’re living in a time that values message over thinking. But folks can’t say I didn’t warn them.

May 13, 2023

QotD: The inherent absurdity of “Canadian content”

Filed under: Bureaucracy, Cancon, Government, Media, Politics, Quotations — Tags: , , , , , — Nicholas @ 01:00

Lately some have reminded us of the inherent difficulties in defining Canadian content, especially where a work is the product of several collaborators. Is a movie Canadian by virtue of its actors? Director? Crew? Location? Theme? Even as applied to individuals: Should citizenship be the criterion? Birthplace? Residency? Subject matter?

But the real folly of CanCon is not that it is impractical, or prone to abuse, or even unnecessary, though it is all of those things. It is rather that it is nonsensical at its root, in its very purpose – again, so far as anyone can define it. Is the point, after all, artistic or political? But it cannot be artistic: there is no theory of aesthetics that prefers that Canadian artists should make Canadian art that teaches Canadians how Canadian they are.

It is, rather, a political project: the inculcation of national feeling in the public, for the purpose of creating a political community, separate and distinct from the colossus to the south. Without the Maginot Line of CanCon quotas, it is suggested, we would be overwhelmed: first the artists, then the country.

But note the assumptions built into this emotive appeal: that a separate nationality cannot be maintained without cultural difference; that our cultural differences with the Americans are both sufficient in themselves to justify our statehood and yet so fragile as to be washed away in an instant; that, left to their own choices, Canadians would unhesitatingly choose the products of an incomprehensibly alien culture over their own; and that, by virtue of this diet of foreignism, we would no longer be Who We Are as Canadians. Therefore we must not be left to our own choices.

Which is nonsense, because we would still be Who We Are, even in that hypothetical dystopian future: it might not be Who We Were, but so what? The Who We Are we are now at such pains to preserve is itself vastly different from Who We Were before.

And who, in the end are we? As the comedian Martin Short once put it: “we’re the people who watch a lot of American TV”. The wholesale ingestion of a foreign culture – albeit much of it made by expat Canadians – is an integral part of our distinct national identity, an irony that must forever elude our cultural nationalists.

Andrew Coyne, “The concept of CanCon is pure folly. That’s the problem at the heart of Bill C-11”, The Globe and Mail, 2023-02-08.

May 9, 2023

How to destroy an industry with one simple trick

Filed under: Business, Media, Technology — Tags: , , , , — Nicholas @ 05:00

Ted Gioia on the precipitous rise and calamitous decline of the clickbait journalism model:

I was going to call this story the “tragedy of American journalism”. But when you dig into the details, it’s more a farce.

Let’s start with act one of this comedy. I could almost begin anywhere, but I picked an especially ridiculous case study — just wait until you learn the reason why.

Did that catch your attention?

It was supposed to. And I learned that from a now (mostly) forgotten website called Upworthy.

Almost exactly 10 years ago, Upworthy was “the fastest growing media site of all time”, according to Fast Company. They had turned news into a science. Upworthy was the future of journalism.

Upworthy is known for its use of data to drive growth, testing up to 16 different headlines for a single story,” enthused that bright-eyed reporter for Fast Company. The end result was headlines so irresistible, millions of people clicked on them.

Here are some examples:

You get the idea. The headline is in two parts — and it’s just a come-on. You have no idea what the article is about until you click on the link.

That was the whole point. But just wait until you learn the problem with this.

Facebook and other social media sites eventually discovered that people clicked on these links, but didn’t spent much time with the Upworthy articles — and rarely gave them likes and shares.

The stories just weren’t very good — and certainly not as interesting as the headlines. So the algorithms started to punish clickbait articles of this sort.

The Upworthy empire collapsed as quickly as it had risen.

In retrospect, the problem with this gimmicky strategy is obvious. If you trick people into clicking on garbage, your metrics are impressive for a few months. But eventually people can smell the garbage without even clicking on it.

There’s also a deeper reason for this collapse — which I’ll get to in a moment. And it helps us understand the current problems with journalism. But first we need to look at a couple more case studies.

May 6, 2023

The federal Liberals want even more control over the internet

Filed under: Cancon, Government, Liberty, Media, Politics, Technology — Tags: , , , — Nicholas @ 03:00

Paul Wells notes that a policy proposal at the Liberal conference this week indicates just how much the Liberal Party of Canada wants to control free expression on the internet:

Here on the 2023 Liberal convention’s “Open Policy Process” page are links to “Top 20 Resolutions” and “Fast-Tracked Resolutions”. The latter go straight to the plenary floor, the former go through a smaller preliminary debate and, if they pass, then on to the plenary. These things move fast because, in most cases, Liberals are paying only listless attention to the discussions. Policy is for New Democrats. Well, I mean, it used to be.

But sometimes words have meaning, so this morning I’m passing on one of the Top 20 Resolutions, from pages 12 and 13 of that book. This one comes to us from the British Columbia wing of the party.

It’s in two screenshots simply because it spreads across two pages. This is the entire resolution.

BC Liberals want “on-line information services” held “accountable for the veracity of material published on their platforms” by “the Government”. The Government would, in turn, “limit publication only to material whose sources can be traced”.

This resolution has no meaning unless it means I would be required to clear my posts through the federal government, before publication, so the “traceability” of my sources could be verified. I don’t suppose this clearance process would take too much more time than getting a passport or a response to an access-to-information request. Probably only a few months, at first. Per article.

After publication, “the Government” would hold me accountable for the veracity of my material, presumably through some new mechanism beyond existing libel law.

I’m not sure what “the Government” — I’m tickled by the way it’s capitalized, like Big Brother — would have made of this post, in which I quote an unnamed senior government official who was parked in front of reporters by “the Government” on the condition that he or she or they not be named. But by the plain meaning of this resolution, I would not have to wonder for long because that post would have been passed or cleared by the Government’s censors before publication, and I’m out of recourse if that process simply took longer than I might like.

May 5, 2023

Canada’s new internet rules have become law. What now?

J.J. McCullough
Published 4 May 2023

Bill C-11 has passed. But there’s still time.
(more…)

May 1, 2023

“And I, for one, welcome our new CRTC internet overlords”

Filed under: Bureaucracy, Cancon, Government, Media — Tags: , , , , , , — Nicholas @ 06:00

In this week’s Dispatch from The Line, among other maple-flavoured items is the discussion of how the newly passed Bill C-11 will impact Canadians’ everyday online experience:

We at The Line have spent a lot more time trashing Bill C-18 than its cousin, C-11; the reason for that is fairly simple, if unflattering. Both bills are unwieldy little monsters, rife with competing agendas and we only have so much time and energy to spare. Of the two, though, C-18 affects us and our business more directly as it attempts to force Big Tech companies into secret negotiations to prop up dying legacy media outlets.

C-11, which passed this week, is the Liberals’ attempt to overhaul the Broadcasting Act to bring major streaming services like YouTube and Netflix under the heel of the CRTC. This is generally a pretty bad idea — and we’ll get into that in a second. But the passing of the first major overhaul of the act since the ’90s will, we expect, be heralded by the usual suspects of CanCon leeches who see in the legislation an opportunity to siphon evil Big Tech profit while forcing major platforms to force-feed Canadians into consuming more home-grown shite.

Anyway, part of the bill, it is hoped, will force online streamers to feature more Canadian content for Canadian users, particularly content that highlights the usual progressive checkboxes. And while this does make us roll our eyes a bit — just make good stuff and let people choose what they want for themselves! — we admit that this provision is the less objectionable aspect of C-11.

After this, matters get much more dicey. The attempts to force tech companies to pay for more CanCon will almost certainly backfire in the long run: companies like YouTube have already promised that they will comply with legislation by creating pass-through fees for their creators. In other words, if the government forces YouTube to pay a percentage of its profits into a CanCon fund, YouTube will generate that revenue the only way it can — by skimming more cash from its content creators and re-directing some to the creation of Canadian shows that are then commercialized by major broadcasting networks like Rogers. Seems fair!

Where the bill goes off the rails is over years-long battle over user-generated content protections. Upon hitting the upper chamber, the senate actually advocated for amendments that would ensure that Joe Blow YouTuber wasn’t going to fall under the auspices of CRTC regulation — changes that were rejected by the House. How the CRTC defines a content generator worthy of its regulation, or uses any of its new powers, is now up for consideration by the CRTC itself.

Obviously, we at The Line are concerned about how a regulator is going to employ poorly defined and vaguely stipulated legislative powers to control how Canadians are presented which content, and by whom. We are open to the hopeful possibility that the CRTC is so completely in over their heads that all of the concerns about the bill prove fruitless and overblown. But as a rule, we don’t like to rely on the incompetence of our betters to assure our protections and freedoms.

And that brings us to the major philosophical problems with C-11; the first is that legislation should generally not generate more confusion and uncertainty. As a rule, we think that our laws should be written in such a way that an ordinarily intelligent person with a standard education should be able to understand the laws that govern them. By this measure, the Broadcasting Act — like many others — fail a very basic test. C-11 is written so poorly that even experts seem to disagree about the scope of the bill and how our media landscape will be affected by it in the years to come.

[…]

There is, arguably, no reason for the CRTC, nor for the Broadcasting Act in its current form, to exist anymore. Digital space isn’t finite. Canadians can easily find news and entertainment that is relevant to them. We don’t need the government to ensure that Canadian content is produced and funded. Or, if some government intervention is deemed necessary, it need not amount to anything more complicated than a simple tax, with revenues diverted to one of this country’s myriad granting agencies to aid production. Instead, we have a government that seems hellbent on extending the power of a regulator at the very moment in history that this regulator is most redundant.

Given that we’re being led by an increasingly insular government that equates all criticism to disingenuous misinformation, and seems to want to stamp out the evils of wrong opinions on the Internet in the coming Online Harms bill, well, let’s just say we’re increasingly concerned and perturbed.

April 23, 2023

From the Encyclopedia Britannica to Wikipedia

Filed under: Books, Business, Media, Technology — Tags: , , — Nicholas @ 03:00

In the latest SHuSH newsletter, Ken Whyte recounts the decline and fall of the greatest of the print encyclopedias:

I remembered all this while reading Simon Garfield’s wonderful new book, All the Knowledge in the World: The Extraordinary History of the Encyclopedia. It’s an entertaining history of efforts to capture all that we know between covers, starting two thousand years ago with Pliny the Elder.

The star of Garfield’s show, naturally, is Encyclopedia Britannica, which dominated the field through the nineteenth and twentieth centuries. By the time of its fifteenth edition in 1989, the continuously revised Britannica was comprehensive, reliable, scholarly, and readable, with 43 million words and 25,000 illustrations on a half million topics published over 32,640 pages in thirty-two beautifully designed Morocco-leather-bound volumes. It was the greatest encyclopedia ever published and probably the greatest reference tool to that time. It was sold door-to-door in the US by a sales force of 5,000.

Just as the glorious fifteenth edition was going to press, Bill Gates tried to buy Encyclopedia Britannica. Not a set — the whole company. He didn’t want to go into the reference book business. He believed that the availability of a CD-ROM encyclopedia would encourage people to adopt Microsoft’s Windows operating system. The Britannica people told Gates to get stuffed. They were revolted by the thought of their masterpiece reduced to an inexpensive plastic bolt-on to a larger piece of software for gimmicky home computers.

Like the executives at Blockbuster, the executives at Britannica eventually recognized the threat of digital technology but couldn’t see their way to abandoning their old business model and their old production standards and the reliable profits that came with large sets of big books. CD-ROMs seemed to them like a child’s toy.

Even as more of life moved online and the company’s prospects for growth dwindled, the Britannica executives could still not get their heads around abandoning the past and favoring a digital marketplace. They figured that their time-honored strategy of guilting parents into buying a shelf of books in service of their kids’ education would survive the digital challenge, not recognizing that parents would soon be assuaging their guilt by buying personal computers for their kids.

By the time Britannica brought out an overly expensive and not-very-good CD-ROM version of its encyclopedia in 1994, Gates had launched Encarta based on the much inferior Funk & Wagnalls. It might not have been the equal of the printed Britannica, but with its ease of use and storage, its much lower price point, and its many photos and videos of the Apollo moon landing and spuming whales, Encarta made a splash. It was selling a million copies a year in its third year of production — a number that no previous encyclopedia had come close to matching.

As it turned out, Britannica‘s last profitable year was 1990 when it sold 117,000 bound sets for $650 million and a profit of $40 million. With the launch of Encarta, its annual sales were reduced to 50,000 sets and it was laying off masses of employees.

Encarta‘s own life was relatively short. It closed in 2009, at which point it was selling for a mere $22.95. The world now belonged to Wikipedia.

April 20, 2023

It’s not your imagination, you really did just hear that song again … and again … and again

Filed under: Business, Media — Tags: , , , — Nicholas @ 05:00

Ted Gioia on some sort of scam-like activity going down on Spotify and other large web platforms:

Adam Faze kept hearing the same song on Spotify over and over again.

Such things aren’t unusual. Hit songs get played repeatedly—although this one seemed more annoying than most.

But in this case, something even more bizarre was happening.

When Adam looked to see the name of the song, it was always different. The titles were a wild assortment—almost as if a random word generator had been used to pick them:

  • “Trumpet Bublefig”
  • “The Proud Dewdrop Amulet”
  • “Thorncutter”
  • “Viper Beelzebub”
  • “Whomping Clover”
  • Etc. etc.

But the music was always the same.

Even stranger, the artist was also different in each instance. And if you clicked on the writer credits, those were all different too.

How could the same track be attributed to dozens of different musicians? How could the same song be written by dozens of different composers?

Adam started compiling a playlist, and adding each new iteration of this song when he found it. When he got to 49 versions, he shared the playlist on social media. “I’ve officially stumbled upon the weirdest thing I’ve ever seen”, he announced.

A Twitter user, alerted by this, quickly discovered another 10 iterations of the same song. This banal tune was everywhere. The use of multiple aliases made it difficult to gauge the full extent of the deception, but Spotify was pushing this track so aggressively that it was impossible to hide the charade they were playing.

When asked how it was possible to find so many examples, Adam replied: I’m completely serious when I say it was starting to be every other song after a while.”

The song itself is just 53 seconds. And you’re glad when it’s over, because this tune is a loser — almost a Frank-Ocean-at-Coachella level of bad. Even call centers have better taste in their on-hold music.

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