After British PM Gordon Brown accidentally threw himself into the political woodchipper with a remark about a “bigoted woman”, the spin doctors are having a time with it:
Matthew Taylor, former chief adviser on political strategy to Tony Blair
“It is clearly disastrous and also a terrible thing to happen before the final leaders’ debate, which Gordon Brown has to win. He’s given Clegg and Cameron ammunition. The only thing is that expectations now will be so low. They won’t be on the floor, they will be in the cellar. Rock bottom. He’ll have to pull off the performance of the century.”
Olly Grender, former director of communications for the Lib Dems:
“This is the second electric moment in the campaign, the first being the first leaders’ debate. It is going to dominate every news bulletin and will be trailed particularly by the rightwing media. It was classic Gordon Brown, speaking to somebody, giving her a list of six things without asking her anything.
[. . .]
Iain Dale, Conservative political commentator and former political lobbyist
“I can’t remember any politician doing anything this crass. We’ve had this sort of thing before. Who would have thought that when Prescott punched someone it would do his reputation good? But he called a 66-year-old woman a bigot. If we call anyone a bigot who mentions immigration, then that covers thousands of people.
[. . .]
Charlie Whelan, former press secretary for Gordon Brown
“It’s all media clatter rubbish. What makes this story exciting is the media are involved. You’ve got human interest, then you fling in the media and, hey bingo: the wonderful moment the media have been looking for. It’s wonderful to talk about it and to Twitter about it, but normal people looking at it don’t see it in the same way.
Actually, Whelan may have the right idea: the whole situation has galvanized the British media, but it’s not yet clear if it will cause anything more than a temporary blip on the radar as far as the actual voting public is concerned.
