On the social media site formerly known as Twitter, John Michael Greer provides a quick thumbnail sketch of the Amelia story for folks who need to get caught up:
I’ve been watching the saga of Amelia from the far side of the Atlantic in a state of utter bemusement.
For those who don’t know the first act of the saga, the British government had some collection of flacks create a video game for British kids, which was designed to elicit “racist” (that is, patriotic and un-woke) statements from them — at which point the kids who fell for it would be reported to the police for, erm, reeducation. (I wish I was making this up.)
Amelia was a cartoon figure who was supposed to mouth allegedly racist slogans, and they gave her violet hair because they thought that would annoy right-wingers, who make jokes about women with dyed hair.
Ponder the immeasurable stupidity of the flacks who put nationalist and patriotic slogans in the mouth of the kind of cute female figure who would have most teenage boys reaching into their trousers on the spot. Of course these same teenage boys instantly hijacked her and turned her into a mascot, just as they did with Kek back in the day. Of course these same teenage boys, being far more computer-skilled than government flacks, started doing LLM-generated videos of Amelia speaking out in favor of nationalist and patriotic ideas.
Of course everybody in Britain who’s sick and tired of the Starmer government and its woke doctrines embraced Amelia as their latest heroine, not least because the Guardian‘s foam-flecked fury when she’s mentioned is so entertaining to watch …
And then, as with Kek, things got weird. We’re still in the early stages of the weirdening but it would not surprise me a bit to find that just as a cartoon frog ten years ago became the vessel through which an archaic Native American deity manifested and sent the US spinning down an uncharted path, a purple-haired waifu may just become another such vehicle.
Britain used to have quite a collection of war goddesses, back in Celtic times. I’m curious, not to mention apprehensive, to see just who’s taking this opportunity to stream back into manifestation.
Leo Kearse mocks the establishment media folks who are just wetting themselves over Amelia’s malign influence on English youth, pushing such hateful themes as loving England, having a pint at the pub, loving dogs, eating bacon, etc.
Pathways: Navigating the Internet and Extremism is a computer game created in collaboration with Prevent, the agency tasked with stopping radicalisation that could lead to terrorism.
It’s your usual state funded dopey social engineering, You play a non-binary college student called Charlie. You have to make it through college without being radicalised. Parents in the United Arab Emirates will no longer send their kids to London because they’re worried about them being radicalised by Islamists. So do you think that’s what this game looks at?
No, this is dealing with white Brits. The radicalised actions are things like “looking up immigration statistics” or “talking about English identity”.
Amelia is a character in the game. A purple-haired girl who tries to radicalise you into eating bacon because, like all young purple-haired girls, she’s a fascist.
This being Britain, people have taken the piss out of the game, because that’s what Brits do. The establishment is not taking the pisstakes well.
There are many people on the social media site formerly known as Twitter sharing Amelia memes and stories, including @Amelia, sharing bits of English and British history in bite-sized morsels:
GM Britain ☕
In 1696, England’s currency was in crisis. Coin clippers were shaving silver off the edges of coins, melting it down, and spending the debased coins at full face value. Around 10% of the nation’s currency was counterfeit. Riots broke out 🔥
Britain’s solution? Put Sir Isaac Newton in charge of the Royal Mint 🪙
Not just gravity, you see.
Newton recalled every coin in the country. Melted them all down. Reminted them with a reeded edge – ridges along the rim that made clipping instantly visible.
Before Newton arrived, the Mint produced 15,000 coins a week.
He had them turning out 50,000.
Then he went undercover. Disguised himself. Visited taverns and dens. Built networks of informants. Prosecuted over 100 counterfeiters.
At least two dozen were hanged at Tyburn.
The man who gave us gravity also saved the British economy.
That’s British ingenuity. 🇬🇧
One of the many variations of this image (original by John Carter, I think) amused me:
In India, the practice of Sati was a custom that saw widows burned alive on their husbands funeral pyres. This awful tradition continued for centuries until Britain banned it in 1829. 🔥
Hindu priests protested: “It’s our religion!”
The British commander in India, General Charles Napier, replied;
“Be it so. This burning of widows is your custom; prepare the funeral pile. But my nation has also a custom. When men burn women alive we hang them, and confiscate all their property. My carpenters shall therefore erect gibbets on which to hang all concerned when the widow is consumed. Let us all act according to national customs.”
The practice stopped.
🇬🇧
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On the social media site formerly known as Twitter, The Little Platoon responds to a lamestream media report on the Amelia phenomenon:
This story was quite funny enough before it got noticed by the rickety old goblin creatures of the mainstream media.
Amelia is not a “purple-haired AI goth girl”, she is a government-created videogame character designed to teach kids that “liking the national flag” and “attending protests where that flag might be seen” makes you a potential terrorist.
That really was the extent of it. The game she comes from is extremely non-specific about the content you’ve been radicalised by. At no point do you think, “yes, I can see why this was terrorist behaviour”.
The actual storyline is not a million miles away from Winston Smith and Julia in Nineteen Eighty-Four.
So the effect is: you have this totally normal opinion that most people have? You’ve been seduced by Amelia and now the Hijabi Hero (IRONY) at Prevent is going to send you to jail.
Amelia hasn’t been “hijacked by the far-right”, she’s just a textbook example of Death of the Author.
The government wanted to have her demonstrate the dangers of online radicalisation. But because this is the British government, they made it seem cool, justified, and you’ll probably get a hot goth girlfriend out of it.
The meme works because Amelia has perfectly normal, mainstream opinions.
She can say “I like pork sausages and dogs”, like roughly 98% of British people, and this will send a certain sort of person — the government, the Anti-Extremism Lead at Generic NGO — into a full-on panic attack.
It’s about the disconnect between the values of the government and those of the people they govern. The joke is that Amelia could ever be considered “Far Right”.
(Ironically, the interviewee in this clip is just as AI-coded as the actual AI clip they play. He’d probably require fewer tokens to generate.)
Meme coins remain extremely cringe, however.
At The Hungarian Conservative, Joakim Scheffer discusses the reaction of the caught-flat-footed mainstream media as their attempts to downplay Amelia’s impact serve to increase interest and attention:
British outlets The Guardian and LBC published strikingly similar articles about Amelia in recent days, both concluding that the purple-haired goth girl, who stands against mass migration and in favour of traditional British values and culture, is, in fact, racist and fuels hatred.
The Guardian introduces Amelia as a girl “who proudly carries a mini Union flag and appears to have a penchant for racism“, before lamenting the “plethora of increasingly sophisticated AI-generated iterations” of her, including “real-life” encounters between Amelia and movie characters, “accompanied by racist language and far-right messaging”.
Since her “birth”, Amelia has indeed become increasingly popular. From an average of around 500 posts a day when she was first introduced, the figure rose to roughly 10,000 daily posts starting on 15 January, when the meme broke through to international audiences. Amelia has since reached the highest levels of the right-wing internet ecosystem, even being reposted by Elon Musk himself.
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On the social media site formerly known as Twitter, A View From Yorkshire points out that the media coverage of the Amelia phenomenon often leaves the audience with the impression that Amelia was created by some far right extremists, which clearly isn’t true:
Let’s nuke the myth properly.
Amelia was not “created by the far-right”.
She was created by the British state, funded by taxpayers, in a government-approved anti-extremism game for teenagers.
Her crime?
Questioning mass migration.
Talking about British values.
Suggesting borders, culture and continuity might matter.
In other words: centre-right, mainstream opinions held by millions of normal people.
The media response?
SCREAMING, CRYING, THROWING UP:
“FAR-RIGHT!”
“RACISM!”
“DISINFORMATION!”
Even the game’s own creators admit the game does not say questioning mass migration is wrong — yet journalists still foam at the mouth like Pavlov’s interns because the spell didn’t work.
Here’s the truth they hate:
Amelia didn’t get radicalised.
She got recognised.
People saw a perfect accidental parody of how the establishment treats ordinary dissent:
If you question orthodoxy, you’re not wrong — you’re dangerous.
If you wave a Union Jack, you’re not patriotic — you’re extreme.
If you ask questions, you need monitoring.
So people did what the internet always does when power looks stupid:
They laughed.
They memed.
They stripped the moral panic naked.
Now we’re told there’s a “highly coordinated hate network” behind it all.
Sure. Or maybe — stay with me —
people are done being lectured by institutions that despise them.
A cartoon goth girl didn’t expose extremism.
She exposed how fragile the narrative really is.
If a meme breaks your ideology,
your ideology was already on life support.
The Amelia memes do seem to be getting under the skin of certain members of the government:
Amelia is a girl of many talents:
Epochalypse
Published 24 Jan 2026
An absolutely beautiful song covered by Amelia ❤️
A UK anti-extremism educational game called Pathways, faced significant public and media backlash.
The game, developed by SOUK in coordination with the Hull City Council and East Riding of Yorkshire Council, was designed to educate students about the dangers of online radicalization.
How the Game Backfired
Antagonist’s Popularity: The game’s primary antagonist, a teenage girl with purple hair named Amelia who held nationalist views, was intended as a cautionary figure. However, she was ironically embraced by some online communities and became a viral meme, with users finding her “goth baddie” design and character more interesting and relatable than the non-binary protagonist, Charlie.
Criticism of Content: The game was widely criticized by media outlets, including The Telegraph and The Spectator, as “clumsy” and “overtly manipulative”. Critics argued that the game effectively suppressed free speech by suggesting characters who questioned immigration policies should be reported under the UK government’s “Prevent” counter-terrorism strategy.
Portrayal of “Research”: The game’s narrative structure suggested that “researching” information online could be harmful, as it might lead to “intaking a lot of harmful, ideological messages”, which also drew criticism.
Ultimately, the attempt to create an effective anti-extremism tool had the opposite effect in many online circles, with its intended villain becoming an ironic symbol for anti-illegal immigration sentiment.
#amelia #pathways #memes #patriotism
Kimberly Steele disgrees with the characterization of Amelia as a “tulpa” (which I think I first saw advanced by John Carter at Postcards From Barsoom) and argues that she’s actually an “egregore” instead:
Amelia crossing paths with Harry Potter and the gang, very appropriate for this essay
In rides fantasy Amelia to the rescue, a digital Joan of Arc to galvanize the lumpen male proletariat into action against leftist groupthink oppression. Her flame burns hotter than the tradwife because she is not a deferential, docile, opinionless mirage waiting for her man to do all the the heavy lifting. Instead of modeling crusty tropes from the 1950s in a housedress, she mouths off to Mohammed in a miniskirt. She champions sensible norms that middle aged people like me took for granted back in the day. She is an advocate of schoolgirls being able to walk down the streets of Liverpool without being acid attacked or drug into fenced areas to be assaulted. She suggests Britain is for the British and that it should not be handed over to the same hordes that have been trying to overrun it since before the Middle Ages. She suggests that men on all sides rise up and outgrow Puer Aeternis — to the invaders, she insists that they cease their infantile dependence routines and go back and fight for their own country on their own soil. To the white native islanders, she suggests they grow a set and defend their nation while it still stands. Nothing that Amelia wants or espouses is extreme. She is a middle-of-the-road pundit who could run for office on a moderate platform (or what used to be considered moderate in my day before everything in the middle was categorized as far-right) and win. She’s not exactly Hitler, no matter what the leftie pearl clutchers claim.
If only she was real. Amelia has been called a tulpa, which is a Buddhist term for a thoughtform that is forced into existence and made to do tasks, much like a Jewish golem without the clay and awkwardness. I don’t think Amelia is a tulpa. She is nobody’s bitch and she was not created on purpose. Instead, Amelia is an egregore. Imagine your old school mascot was a giant, anthropomorphized tiger. Perhaps there was a person who dressed up as a big, striped cat for games every now and then. Now imagine that your mascot became extremely popular across the world and every sports team adopted him as their mascot too. Now imagine that your big tiger began appearing randomly in the nightly dreams of people who were very into sports, and then after a few years, non-sports fans. Tiger fan fiction was inspired by the egregore. Tons of giant tiger merch was sold both at games and in regular stores. Imagine if chick lit writers wrote ghastly bestiality porn about the giant tiger, and entire genres of tiger man erotica bubbled up online. You would begin to think perhaps there was consciousness behind the tiger man image, and if you did think such odd things, traditional occultists would take your side of the conspiracy theory.
An egregore is a shared image that gains its own consciousness. Any given novel’s character is essentially alive, gaining his/her/it’s own consciousness, ego, and world. […]
Amelia says what men cannot say, and it is good because she does it in a way that is unsquelchable and eternal. She is bad because she is yet another symptom of provisional living. On the plus side, she makes toxic liberal women super mad because unlike a real girl, they cannot tear her down or cast her out of the longhouse/take her ability to make a living away in order to force her compliance. She highlights all of their shortcomings without having to try, and that is why she will have much hate projected upon her. Their evil eyes gaze into the digital mirror. This force may be enough for them to completely self-destruct, given enough time and distance.
There are some men who see Amelia as some kind of savior. If you are one of them, let me assure you she is not going to save anyone any more than Pepe the Frog. If you want to save and be saved, please go outside. Be with the sky and the trees, and don’t feel you have to pick up a fishing pole, soccer ball, or a toolbox to be out there. When you do come back inside, instead of turning on the dopamine drip and immersing yourself in the antics of fantasy girlfriends or dreaming about invading Haiti, please use the internet to learn manly skills. My husband, whose father was largely absent before he divorced my husband’s mother when my husband was 12, taught himself nearly all of his considerable skills via books and the internet. If you are a visual learner, the internet holds a treasure trove of knowledge. For those would be warriors who are not currently serving or who will never serve in the armed forces, please go out and defend real girls on the streets from the monsters, creeps, and traffickers who make it impossible to feel safe as a female. Where are the men willing to watch the streets and to at least threaten various immigrant scum with retribution for their terrible behavior? Where are the volunteer neighborhood patrols that ensure women and children can walk to and from school without being harassed? In the stranger danger/Satanic Panic 80s, we had a thing called Neighborhood Watch where you would put a blue star in your window so any little kid who felt threatened could knock on the door and find a safe house. Where are the blue stars? Where are the boys with baseball bats? Go out there and defend your country. Do it for Amelia.
Update, 28 January: Welcome, Instapundit readers! Have a look around at some of my other posts you may find of interest. I send out a daily summary of posts here through my Substack – https://substack.com/@nicholasrusson that you can subscribe to if you’d like to be informed of new posts in the future.
On his Substack, Fergus Mason talks about the new Queen of English Resistance, Amelia:
Amelia, the new queen of the British right.
Independent journalism is a pretty grim business right now. Writing about the state of our poor broken country can be soul-destroying. Good news is thin on the ground; new calamities seem to arrive daily, either a fresh atrocity committed by an illegal immigrant or some new Labour assault on our freedom. So it’s nice when something a little more light-hearted comes along — even if it does make some serious points, too.
A couple of weeks ago the media started reporting a new online game funded by Prevent, the government’s (completely dysfunctional) department for diverting people away from extremism. Commissioned by Hull City Council and produced by “creative social enterprise” Shout Out UK, the game — called Pathways — is intended to “Encourage learning about the concept of extremism and radicalisation through the process of choice and safe exploration”.
As games go, this is a spectacularly dull one. Players choose a character, from a very limited selection — there are two, one male and one female, but they’re both called Charlie and use they/them pronouns. They then have to navigate their character through a series of scenarios, answering multiple-choice questions. The idea is that if you give the “wrong” answers you’ll get referred to Prevent, but it soon becomes obvious that almost any answers will get you referred to Prevent. The constant theme is that there are approved views and ways of acting — which don’t, for example, include doing research to find out if something you saw on the internet is true or not — and that, if you deviate from this, the state will step in to “support” you. A lot of this support looks suspiciously like re-education:
[…]
Of course, if you know much about the online right, you’ll probably see the problem already. As one stunned Reddit user commented, “Wait, are you telling me they made the cute goth e-girl the ‘racist’? Do they understand how the internet works?”
Well, they certainly do now.
The Daily Telegraph published an article about Pathways on 9 January, bringing the game to public notice. That same day, X user Bovril-Gesellschaft posted “I think I’m in love with Amelia”. It seemed many other right-wingers were too, because within hours Amelia memes were appearing in large numbers. Mostly produced with AI, these depicted Amelia in a wide range of styles (probably reflecting their creators’ personal tastes), but all featured her purple hair and most stuck with the outfit of a pink dress and purple hoodie or cardigan the game depicted her in. Images ranged from cartoons in the style of the original game to photorealism. […]
There’s a lot to laugh about in this. For example, brightly coloured “danger hair” has generally been the hallmark of women on the far left. Amelia subverts this by giving our new heroine her distinctive purple bob. Will we see the pro-Hamas nuts and trans cultists abruptly return to natural hair colours to dissociate themselves from Amelia? That would be funny.
At Postcards from Barsoom, John Carter looks at the most amazing political own-goal I’ve encountered in a long, long time:
Somewhere in the suffocating fog of the unhappy and restless Yookay, a minor functionary of the government’s behavioural shaping bureaucracy is staring at her computer screen in appalled alarm at the horror she’s accidentally helped to summon from the churning depths of the Immaterium.
Shout Out UK, which describes its mission as “countering disinformation through political and media literacy”, released a “visual novel” called Pathways, subtitled “navigating the Internet, gaming, and extremism”. The game itself is of course terrible, a ham-fisted “teaching aid” intended to remind British teenagers that even innocuous and entirely peaceful activities – downloading memes, speaking your mind, watching videos, researching things for yourself, attending rallies – will complicate their lives if they draw the concerned and empathetic eye of the managerial state, which after all just wants what’s best for them.
Prevent, if you haven’t heard of them, are a group of government-funded busybodies whose remit is to prevent extremism via early intervention, catching impressionable youth before they can be radicalized. The organization was nominally started to deal with Islamic terrorists, but in recent years it has focused on the “right-wing extremism” of the native British to the exclusion of all else. The Southport butcher Axel Rudakubana, for instance, was referred to Prevent multiple times for his open glorification of white genocide, which Prevent ignored completely.
The player can choose either a male or female character, both of whom are amusingly and awkwardly referred to with they/them pronouns, with grammatical abominations such as “Charlie decided to look for themselves” sprinkled throughout. The character is then placed in a series of scenarios and made to choose between good and bad options: downloading extremist content or telling an adult; agreeing with a classmate that ethnic minorities are being shown favouritism at the expense of native youth vs clapping back at her unconscionable bigotry; watching a video and reading more about the subject or ignoring it; accepting or refusing an invitation to join a secret group chat; attending an anti-immigration rally or staying home. If you make the bad choice, a little “extremism meter” goes into the red.
[…]
If you want to play the game for yourself, your best bet is probably to download the archived version of the Government Approved Goth Girl Dating Simulator. I was able to play it a week ago, but since then it gets stuck on the loading screen, which at first I thought was because they’d taken it offline, but is probably just because Shout Out UK has gotten DDOSed by an entirely unexpected surge of interest in their execrable product (or maybe it’s just that the Shout Out UK website has a dead link on its page, as after poking around a bit on their website I was able to find one that works). Alternatively, you can find most of the screenshots archived here.
Had it not been for one unfortunate creative choice made by the development team, no one would have taken any notice of Pathways. It would have been one of countless cringe-inducing training aids churned out by regime-adjacent quangos cashing in on the flood of taxpayer lucre sluicing through the DEI-and-disinformation industry. But for some reason, which can be explained only by a calamitous failure on the part of Shout Out UK to develop an accurate theory of mind for their target audience, the creators of Pathways decided that it would be a great idea to cast the awful bigot leading the protagonist step by step to his ideological doom in the form of a cute alt girl, thereby sending the message that embracing right-wing extremism will give you a shot at getting a manic pixie dream girl gf.
Update, 18 January: Welcome, Instapundit readers! Have a look around at some of my other posts you may find of interest. I send out a daily summary of posts here through my Substack – https://substack.com/@nicholasrusson that you can subscribe to if you’d like to be informed of new posts in the future.
