I’ve seen occasional references to BookTok on other platforms but as it seemed to be as female-coded as an online community can be, I’d never bothered to pay close attention to it. If Zoomertea is to be believed, it’s a weird and disturbing space for the unprepared to visit:
Image from “The Female Gooner Epidemic” at Zoomertea
If you’re smart enough to have never downloaded TikTok, then you’ve probably never heard of BookTok and the resulting epidemic of female gooners (a term borrowed from porn culture to describe obsessive arousal and fixation). BookTok on its own sounds innocent enough, women rediscovering the joys of reading, romanticising cozy nights in, or even joining a book club. In theory, what could be more wholesome? However, the reality is more concerning. It turns out the bookish girls have traded the likes of Pride and Prejudice for highly pornographic dark fantasy erotica, stories that make Fifty Shades of Grey seem tame.
Women have always enjoyed a flair for romance. Once it was the slow burn longing of Romeo & Juliet or Wuthering Heights – the stories weren’t explicit, yet still roused deep, passionate feelings. By the 2000s, romance had evolved into “chick lit” – breezy novels about friendship, love and self-discovery. Books like Bridget Jones and the Devil Wears Prada swapped tragic love for witty realism, capturing the struggles of modern women navigating careers, dating, and independence. It seems like in all aspects of modern culture, people have been pushing for the “reliability factor” – they wanted to see themselves in the characters and storylines. But somewhere along the way, the realism and reliability factor lost its appeal.
During the pandemic, while the virus spread and the world stayed home, TikTok spread too, surpassing 2 billion downloads by mid-2020. With endless free time, people picked up new hobbies: some tried Chloe Ting’s “Get Abs in 2 Weeks” workouts, others turned to BookTok and rediscovered their love for literature. Booktok isn’t just for explicit romantasy novels, however it’s become synonymous with women who obsessively consume dark romance. On BookTok, desire isn’t intimate anymore; it’s performed.
While Fifty Shades of Grey, a book very explicitly about sex, came almost ten years before BookTok, it wasn’t exposed to the algorithmic amplification loop we see today. Although its release did shock readers and spark feminist critiques about patriarchal relationships and sexual themes, it still felt more like a dirty secret. Its eroticism was discussed privately, even sheepishly. It was a book club secret, not a TikTok performance. Now, even the most unassuming women are flocking to BookTok and demanding books with a maximum “spice rating”, without an ounce of shame. But how did this happen?
Somewhere between the isolation and scrolling, the lines between fantasy and reality began to blur. The algorithm on TikTok can be very dangerous for enforcing unhealthy habits on its users. When a woman watches or likes just one “spicy book” video, even just out of curiosity, TikTok interprets it as interest in similar content. Without the user’s knowledge, suddenly their ForYou page is filled with similar videos, “books with a max spice rating”, “extreme taboo book recommendations” or “Top five dark romance recs”. The more they see, the more they engage, the more the algo pushes darker more extreme content. Essentially, the algorithm learns: You like desire, here’s more. Louder. Darker
