These days, there’s no discernible relationship between “content” and “revenue”, because Facebook doesn’t have “revenue”. All it has is a ticker symbol. Much like Enron, whatever physical product Facebook might once have theoretically produced — all those cat pictures — has been totally subsumed into share price fuckery. Yeah yeah, theoretically their “revenue” comes from ads, but as is well known, a) there is not, and never has been, in any industry, a discernible causal relationship between ads and revenue, and b) Facebook lies through its teeth about it anyway. How many times have they been caught now, including in sworn testimony to Congress?
Given all that, why not censor? Why not let your freak flag fly? Just as being innovative actually counts against you in the music biz these days — sure, sure, y’all might be the next Beatles, but we know Taylor Swift’s lab-grown replacement will move fifty million units — so there are considerable drawbacks, in the social media moguls’ minds, to letting just any old schmoe post anything he wants up on their platforms. What if Faceborg’s ad-generation algorithm decides to put a #woke company’s ad on a badthinker’s page? Faceborg’s entire business model rests on getting #woke companies to keep buying ads, since those ad buys are the only thing that keep the stock price up. And since those #woke corporations have made it abundantly clear that they don’t want those people’s business …
Swing it back to the top. Faceborg et al have figured out a surefire way to “make money” by manipulating their stock price. They don’t need a physical product to do it, but what they absolutely must have, the one thing from which all others flow, is “clicks”. Eyeballs. Whatever you want to call it, the whole house of cards is built on the premise that there are actual users out there — real, physical people, who exist in meatspace — who might theoretically buy the advertisers’ products. But … what if there aren’t?
Zuck et al have been pretty good at faking it so far, but as everyone knows, they are faking. For one thing, they keep getting caught. For another, even academics — the dumbest critters in captivity, Commodore 64-level NPCs who can be counted on to swallow the SJW narrative hook line and sinker — keep publishing studies showing that some huge number of all social media accounts, on all platforms, are bogus.
Indeed, you can test it for yourself. I know, I know, FED!!!!, but hear me out: Get a VPN. Sign up for a burner email. Rejigger the VPN, then use the burner email to sign up for Faceborg, Twitter, whatever. Don’t actually post anything; just sign up. It’s 1000 to 1 that even with no activity whatsoever, you’ll still be deluged with friend requests. The algorithms will take care of that, because as we’ve noted, they have to push the illusion that people are using these platforms, that eyeballs are landing on pages, that fingers are clicking on ads. You’ll get a whole list of “suggestions” of which accounts to follow, all of which — surprise surprise — are never more than a click away from some big advertiser.
Severian, “Own Goals”, Rotten Chestnuts, 2021-07-21.
March 29, 2024
QotD: Pay no attention to the empty suit behind the social media curtain!
Filed under: Business, Media, Quotations, Technology, USA — Tags: Advertising, Censorship, Facebook, Severian, SocialMedia — Nicholas @ 01:00
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