It’s hard for Baby Boomers and even some older Gen X folks to grasp just how much the mainstream media has changed since the 1960s and 70s. Helpfully, Severian provides the context to properly understand what drives them and why they do the things they do:
There is no local news, because all “news” is Apparat audition tape. Back when — back when they were called “reporters” — news people had a clear career progression within a specific industry. A hungry young reporter for the Toad Suck, Nebraska, Times-Picayune might end his days as a reporter for the New York Times or Washington Post, but that was as high as he could reasonably expect to go. Same with the television division — the bobblehead at WSUX in Toad Suck might end up, at most, on CNN or Fox.
These days, though, they call themselves “journalists”, and “journalist” is just an entry-level Apparat post. They’re not just auditioning for the NYT or CNN, of course. A hungry young “journalist” might end xzhyr career at either, of course, but also as a corporate communications director, a political campaign consultant, a professor of “journalism”, a Diversity Outreach Coordinator, any one of a million “Media strategies” and “Media consulting” gigs … or, of course, as an outright lobbyist, because all of those are just euphemisms for “lobbying” anyway.
And that’s before you consider that all the “independent” papers and stations have been bought up by huge conglomerates, and depend on advertising revenue. Noam Chomsky was right — the Media does dance to the tune its corporate paymasters’ call. He was just wrong on those paymasters’ political orientation. Combine all that, and even the most straight-up, just-the-facts-ma’am local “news” story will find some way to insert The Sermon. If you don’t see The Sermon, you’ve either found an incompetent journalist (which happens) … or you might be looking at something subtle.
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The Media, like Skynet, is self-aware. This significantly complicates the stoyachnik‘s task, as The Media understands its own power, and it increasingly wants to drive Narratives itself, especially as its power is on the verge of… well, not collapse exactly, but certainly a sea change. Because The Media is not monolithic, and that’s part of its self-awareness. So many “journalists” do nothing but hit refresh on Twitter all day, and Twitter knows this — that makes Twitter the real power broker. Google, too, obviously is more self-aware than traditional Media. That ludicrous AI image generator represents years of effort; they expended enormous resources to get precisely that result. They understand how utterly dependent the lower layers of The Media are on them; they are more self-aware.
Let us […] use Google’s own AI “summarizer” to refamiliarize ourselves with the tale of Comrade Ogilvy:
Comrade Ogilvy is an imaginary character in the novel 1984, created by Winston Smith to replace Comrade Withers, an Inner Party member who has fallen into disgrace and been vaporized. Comrade Ogilvy supposedly lived a patriotic and virtuous life, supported the party as a child, designed a highly effective hand grenade as an adult, and died in action at the age of 23 while protecting important dispatches for his country. He did not drink or smoke, was celibate, and only conversed about Party philosophy, Ingsoc. Comrade Ogilvy displays how easy it is for a member of The Party to be pulled from thin air, and how determined The Party is to keep unpersons from the media.
The Apparatchiks at Google are more self-aware than the Apparatchiks at, say, the New York Times. That is, they understand their place in the Apparat better, and see the networks more clearly. They know how mal-educated “journalists” are, far better than the “journalists” themselves do. Google, like Winston Smith, knows full well that there’s no Comrade Ogilvy. But the “journalists” at the New York Times who are utterly reliant on Google for their “facts” do NOT know this. How could they?
And thus, the only White people in all of human history were Nazis. At least according to Google’s AI image generator, and therefore — soon enough — it’s what “everybody knows”. (And it’s necessarily recursive. The second generation of Google engineers will not know there’s no Comrade Ogilvy, any more than the current generation of “journalists” does).