For those not in the know, demisexuality refers to the state of not experiencing sexual attraction or desire without a strong emotional bond. The term originated on a role-playing forum back in the early Noughties, where a teenage girl assigned it to one of her fictional characters. But after it migrated onto Tumblr in 2011, it was adopted in earnest by extremely young and terminally online users who collected identity markers like they were baseball cards. Outside Tumblr, the reaction was largely sceptical; as many a snarky commenter pointed out in the moment, the whole idea of demisexuality also described the normal sexual experience of, if not everyone, then an awful lot of people, most of whom never felt the need or desire to append a label to their sexual preferences. The delighted self-discovery of the teen who wrote the aforementioned letter was only slightly tempered by this concern: “[Some] people are saying it’s people trying to be ‘special snowflakes’ by putting a label on this kind of attraction,” she wrote.
But if the whole thing seemed frankly silly and, okay, snowflakey, it also seemed pretty harmless. Gender and sexuality were just the latest lens through which young people were trying to understand their place in the world; “demisexuality” was to 2013 what being a little goth-curious was for a teen in 1995, more or less — except that with so much of life happening online, this identity was less about how you moved through the world than about finding just the right flag to affix to your social media profile. But unlike shopping at Claire’s Accessories, demisexuality didn’t stay a teenage conceit; a combination of creeping identitarianism in mainstream culture plus a general obsession with What The Youths Are Into eventually made the concept irresistible to adult millennial women.
“IT HAPPENED TO ME: I’m A Demisexual,” read the headline on a 2015 essay on the site XOJane, where the author boldly proclaimed that her inability to feel sexual attraction toward strangers made her “not quite heterosexual”.
The essay was met with a fair amount of ridicule, for all the obvious reasons — “they want to be oppressed so bad” was the unkind but not entirely untrue thrust of the critiques — but there was something about the way it lamented “the many struggles of living in such a sexually charged culture” that spoke to the anxieties of digital natives trying to navigate a post-sexual revolution dating scene. Hookup culture, dating apps, the endless sorting and filtering of potential suitors in a manner that resembled online shopping more than human connection: it’s no surprise that people struggling in this system jumped on a term, a hard-wired identity, that offered an explanation as to why. The young women who adopted a “demisexual” label as a means of opting out were less angry than their closest analogue, the young male incel, but both shared a sense that the system was broken. If male incels were made miserable by the spectre of the sex they wanted but could have, the demisexuals were perhaps equally tormented by the pressure to want, full stop.
Seven years after the XOJane essay, demisexuality remains a contested notion but also a far more visible one, in everything from beer marketing to dating guides, as with this recent dispatch from the dating app Hinge. A hypothetical demisexual dater asks, “What’s the best way to set expectations around waiting to get sexual?”, prompting a supportive but altogether unintelligible response from the app’s resident therapist that is short on actionable information and long on inscrutable axioms like: “Boundaries are bridges, not fences.” (Are they, though?)
Demisexual visibility seems to have less to do with a grassroots shift in human sexuality, and more to do with its corporate profitability. In a world of identity-driven marketing, a massive piece of the pie awaited any advertiser who figured out how to make young, male-attracted women (the group that includes most demisexuals) feel special and seen — and, of course, not quite heterosexual, thus saving them from the curse of being just another basic cishet bitch.
Kat Rosenfield, “Demisexuals are scared of sex”, UnHerd, 2022-11-07.
February 18, 2023
QotD: The rise of the “demisexuals”
Filed under: Health, Media, Quotations, Technology — Tags: Culture, GenZ, LGBT, Millennials, Psychology, Sexuality, SocialMedia — Nicholas @ 01:00
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