Quotulatiousness

January 2, 2023

QotD: Academic incentives and the Bobo lifestyle

The road to tenure takes only left turns, you’ll recall, because only “original” “research” gets published, and since Shakespeare ain’t writing no more sonnets, the only way to be “original” is through radical politics. As above, so below — since nobody’s going to upvote or retweet a sentiment like “Things are pretty much ok the way they are,” social media becomes little more than competitive #wokeness.

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Here again, academia provides the answer. But first, let’s talk about David Brooks, the “conservative” infamously aroused by Obama’s perfectly creased pants. There are few sillier people than David Brooks, but “take wisdom where you find it” is my motto (well, that and “mihi dare vinum“), and he really knocked it out of the park with Bobos in Paradise. No, seriously. […] A Bobo, in other words, is a Gen Xer who could compete with the Boomers on their turf … but since he also took the Boomers at their word when they went on (and on and on and on and on) about Sticking It to the Man (an all too common generational failing), the Bobo sees the Boomer’s luxury car / vacation home / trophy wife conspicuous consumption as unbearably gauche. So instead, the Bobo spends $500 on a can opener because it’s good for the environment or is handcrafted by paraplegic Brazilian Eskimos or something, anything, so long as it a) obviously costs a shitload, and b) has some kind of Save-the-World rationale attached to it.

Academia reinforces this. Lots of Gen Xers went into the ivory tower for precisely that reason. Y’all know that the average professor hauls in nearly $200 large, right? The median income for an American worker in 2019 was approximately $46,800. I was in History, not math, but even I can see that the eggheads take home over four times what the average Joe makes. Which sets up another lifestyle contest. When you’re a) richer than sin, b) surrounded by a caste on slave wages, and c) ideologically committed to seeing yourself as The People’s Champion, the only way out is to live Bobo-style. Sure, sure, I have a $500 can opener … but Maricela the cook is really empowered by using it, because it was made by transgendered aborigines Of Color.

And since those Bobos are middle aged now, they’ve indoctrinated two generations of students with this garbage. And those two generations also came up with social media, so now you’ve got the heady combination of lifestyle and persona striving. That’s why the DC crew do what they do. Competitive #wokeness is the only way to go … and since they’ve got their $400-manicured mitts on the levers of power, we all get to be the bit players and stagehands in the big Broadway show that is their special unique wonderfulness.

Severian, “Why So #Woke?”, Rotten Chestnuts, 2020-01-07.

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