Rob Henderson on the changes dating sites have accelerated in the dating community:
“In the United States, 35 percent of Tinder users are college students ages 18 to 24 … ‘I’ve heard a joke on campus that goes something like this: ‘First base is hooking up, second base is talking, third base is going on a date and fourth base is dating’.“ (source).
I am just old enough to remember what the dating scene was like before the rise of Tinder and other dating/hook-up apps. It has changed a lot.
2012 was another world in many ways.
The situation has changed for everyone on the dating market. Even those who don’t use these apps. This is because even for the people who don’t use the apps, they still live in an environment where others use them. Over time, those who don’t use apps must adapt to the preferences and behavior of those who use them. Not the other way around.
One example of how the scene has changed. I have a friend from college. A good-looking guy. He showed me how many women he has matched with: More than 21,000. Twenty-one thousand. Tinder actually identified him as a valuable user early on, and gave him free perks and upgrades. They lifted his radius restrictions. This allowed him to match with even more women. I have another friend. Doesn’t have the best pictures on his profile. But not a bad looking guy. Over roughly the same period of time as my other friend, he has matched with seven women.
Some findings on dating apps:
- 18 to 25 percent of Tinder users are in a committed relationship.
- Women aged 23 to 27 are twice as likely to swipe right (“liked”) on a man with a master’s degree compared with a bachelor’s degree.
- Men swipe right (“liked”) on 62 percent of the women’s profiles they see; women swipe right (“liked”) on only 4.5 percent of the men’s profiles they see.
- Half of men who use dating apps while in a committed relationship reported having sex with another person they met on a dating app. All women who used dating apps while in a committed relationship reported having sex with another person they met on a dating app.
- 30 percent of men who use Tinder are married.
- In terms of attractiveness, the bottom 80% of men are competing for the bottom 22% of women and the top 78% of women are competing for the top 20% of men.
One way dating apps might be changing the dating scene. People used to have to go out to meet people. And it was costly to lose a relationship partner, in part because of the process involved in meeting someone new. Today, people know that a new partner is a few swipes away. Partners might be more replaceable. If things start deteriorating with their current partner, some can pull out a goldmine in their pocket.
There may be some sexual stratification going on as well. My two friends are examples of the above finding that being slightly more attractive as a man leads to far more matches.
