… aside from cutting off the massive subsidies from the federal government, which would be my preferred solution if “nuke it from orbit” isn’t a viable choice. Let it sink or swim as a purely private media entity — I’d be betting on the “sink”, personally because they don’t currently have to compete thanks to their funding from the feds and are not noted for their quick adaptation skills. However, Peter Menzies isn’t quite as anti-CBC as I am:
In a recent piece here at The Line, I lamented the current status of the CBC. That’s easy enough to do, but it’s fair to ask what can actually be done to fix it. These ideas don’t provide all the answers but, implemented with conviction and speed, here’s where to start. Because there are some things that can be done, and relatively quickly, to revitalize the institution: the CBC may well be hell-bent on its own destructive dualism but clarifying its role and purifying its soul are still possible by getting it out of the advertising business and turning it into a proper public media.
Right now, the CBC is neither fish nor fowl. Sometimes, as with radio, it is a popular public broadcaster. At others, with its television channels, it fancies itself a commercial broadcaster, albeit a publicly-funded and relatively unpopular one. It plows both of those personalities into its commercial online operations and supplements them with reportage of the kind traditionally associated with newspapers. Like a creature of mythology, it shape-shifts through all of these roles as best suits its needs and moods.
On top of that, its OMG obsession with Trump’s America has drawn it far away from its content mandate to ensure Canadians learn about each other wherever they live in this vast and beautiful country. While its performance indicates otherwise, CBC’s purpose is not to secure a large audience share in the GTA or, in French, in Montreal, in order to earn more revenue. Nor is CBC News Network’s mandate to compete with CNN. The Corp’s raison d’etre, as defined in legislation, is to tell Canadians each other’s stories — even if the GTA and Montreal don’t care.
The only way to purify the CBC then, is to ban it — once and for all — from collecting advertising revenue from domestic consumption of its product. As its radio operations are already advertising-free this means no more ads on its TV or websites. Done. Finished.
