The good folks at TimeGhost have been struggling with YouTube’s monetization and recommendation mechanisms for some time. A number of TimeGhost’s WW2 documentary videos have been demonetized over the last year, and the team noticed that every demonetized video had significantly fewer viewers than those that were not demonetized. They did some analysis and submitted the results to YouTube, showing that the demonetized videos were also being restricted from showing up on the automated recommendation lists that users see, which largely accounted for the lower viewership for their demonetized videos, but YouTube denied that there was any connection between these things … that demonetized videos are just as likely to be recommended as the ones that are not demonetized, and that TimeGhost’s analysis was just wrong. YouTube sent the TimeGhost team a set of guidelines for how to ensure that the videos they post were considered acceptable to advertisers and would not be subject to demonetization (and the stealth omission from recommendation lists). Here’s the first video from TimeGhost, implementing those guidelines:

This is how they explained the situation in the comments:

World War Two
3 hours ago (edited)
Now, to begin with – this is not about that we need YouTube’s ad money, at our viewership levels that money is not near enough to finance our content anyway. We have a fantastic community in the TimeGhost Army that support us financially, and make our shows possible, for which we are eternally grateful. This is also not about politics – nothing in our data indicates that YouTube is choosing what to monetize based on political considerations. However, indirectly this is about money, but even more importantly about our self-appointed mandate to share education about our common past. You see, when YouTube labels content as “not suitable for some, or most advertisers” they also recommend it less – in fact almost only under our own videos. This means that we don’t reach new viewers with those videos, this in turn means that our community grows less, or not at all.

When we sent the data proving that (data from YouTube no less), they at first denied that there was a connection between monetization and recommendation. We sent them more data showing conclusively that this is a false statement. Their response then was to say that maybe there is a connection between things that impact monetization and things that impact recommendation. They also sent us a list of things we should do to become “more advertiser friendly” – the list states among other things that content dealing with war, political controversies, terrorism, or death is not suitable for advertisers. That in effect means more or less the better part of human history and all of WW2.

We emphatically object to this interpretation of what is acceptable for advertisers – our kind of content has been attached to advertising for decades in main stream media, historical magazines and websites dealing with exactly the same things we do, receives advertising from major brands. Furthermore less recommendation means less viewers, which means that our content gets less support and thus risks becoming financially impossible – that is censorship by drip. Therefore we also vehemently protest this policy that in effect restricts the access to educational content, with high academic standards covering topics that are essential parts of human history. Events and phenomena that need to be widely understood in order for the world to learn from our past mistakes.

Last but not least we want to point out one more time – we do not have any indication whatsoever that we are being targeted for political reasons. We cover topics covering both right wing and left wing politics, we do not make judgement ourselves, instead we leave it up to you to decide positively or negatively depending on your opinion. We cover these topics factually, with completeness, and unbiased. The portion of our videos that have been deemed unsuitable to advertisers include political themes that cover the entire spectrum from Naziism to Marxism. Notably, and from the educational perspective troubling is that videos covering crimes against humanity such as the Holocaust or war crimes by the Soviet Union are almost always demonetized.

Please share this video to raise the awareness of what we find to be irresponsible behavior by a corporation that holds a virtual monopoly on free to access ad financed online video. Thank you.