Quotulatiousness

October 5, 2018

When the marketing department took over tool sales

Filed under: Business, Tools — Tags: , — Nicholas @ 05:00

Paul Sellers was standing in line at one of his local big box store (in my part of North America, it’d be a Home Depot or Lowes), and he happened to glance at some of the packaging for otherwise pretty ordinary tools:

I’m never sure when it started, a point where you could no longer determine what something is by its name. A form of sensationalism was somehow loosed and we lost sincerity to titles declaring ‘not ordinary’ that hid what was, when all said and done, intrinsically quite the ordinary. All the handsaw makers followed suit latterly with model names like piranha, sabretooth and barracuda. Then they backed up claims with reference terms such as, “Using a handsaw impacts on all the muscles and joints in your arm. The ERGO™ handle is designed with users, tasks and environments in mind to make the job…” blah, blah, blah! The truth is that saw makers of the 18th century put far more effort into the development of ergonomic design of saw handles than any modern maker and all modern makers either copied what existed or dumbed down the designs to come up with the most basic one-size fits all design.

Photo by Paul Sellers

In reality of course nothing’s really changed except that the handles are pre moulded plastic and the teeth cannot be sharpened any more. I was in my local builders merchants waiting to pay and stood staring at the signage of the two nearest products facing me. Whereas these stab saws and jab saws convey a sense of brutalising aggression, it’s the marketer that suggests that this is what the buyer needs. Aggressive marketers think that that is indeed what the user wants, a kind of macho-man aggression to his work. The packaging has changed to use brighter hi-viz lines, letters and numbers with rip tares and wild hogs with tusks as the marketers way of connecting the would-be user to a sale of his products. Imagine, even a common degreasing agent remains the same as it was ten years ago is packed and wrapped with a punchy headline header, “Cleans like crazy!”, too, but why the wild ‘Mad Hog’ title replete with tusks? Reminds me of the Arkansas Razorback football team. What they don’t probably realise is that they would have sold as well without it. I guess they thought that they had that insider knowledge of what the trades people needed, right?

My suspicion is that there are really two distinct markets for tools and tool-related products like these. The first, and more stable market is the trades, where the demand is probably pretty steady and unlikely to shift much no matter what the marketers put on the packages. Tradespeople generally like to use known brands that they can depend on for consistent value at a given price point. These folks aren’t the target for all the marketing flash and bumf — they’ll keep buying the “Old Reliable™” brand until/unless they sell the brand to a cheaper manufacturer and the quality of the end product starts to slip. The target instead is … you. You, the non-regular user of “jab saws” or “stab saws” or even degreasing agents. You probably don’t have much recent experience with any of the current brands of tools, so you’re significantly more likely to be swayed by how the tools and materials are marketed. You’re the sucker who (they hope) will fall for the bright colours, eye-catching packaging, and mucho-macho descriptions.

And they wouldn’t keep doing it if it didn’t work.

Germany’s Reckoning – Bulgarian Armistice I THE GREAT WAR Week 219

Filed under: Europe, Germany, History, Military, WW1 — Tags: , , , , , — Nicholas @ 04:00

The Great War
Published on 4 Oct 2018

The 14 Points: https://en.wikipedia.org/wiki/Fourtee…

While Bulgaria signs the Armistice of Salonika and effectively exits the war as the first of the Central Powers, the Hindenburg Line is broken on the Western Front. It dawns among the German leadership, that an armistice is necessary and in a desperate attempt to secure a more favourable position at the negotiations table, the Kaiser agrees to a “revolution from the top” that gives more political say to the Reichstag.

A quick way for Doug Ford to reduce Ontario’s electrical rates

Filed under: Business, Cancon, Economics, Government — Tags: , , , — Nicholas @ 03:00

Ross McKitrick, Elmira Aliakbari and Ashley Stedman outline one of the fastest ways for the Ontario government to get Ontario electricity rates back down toward the national average:

The Ford government seems to want to repair Ontario’s electricity market. It recently moved to scrap the Green Energy Act and reportedly plans to eliminate or alter the so-called Fair Hydro Plan.

While these moves will mitigate future price increases, they won’t reduce current electricity prices. In fact, according to a Fraser Institute study being released today, to lower existing prices the government must reduce what’s known as the “Global Adjustment” — an extra charge on electricity. It won’t be easy, but reducing the global adjustment could bring down electricity prices by about 24 per cent.

This would be welcome news for Ontarians, as electricity prices increased 71 per cent from 2008 to 2016, far outpacing electricity-price growth in other provinces.

[…]

Between 2008 and 2017, the GA grew from less than one cent per kilowatt-hour (a common billing unit for energy) to about 10 cents, accounting for the entire increase in Ontario electricity commodity costs over that time. Therefore, the key to lowering power prices in Ontario is to reduce the GA.

In our study, we use reports published by the Ontario Energy Board to breakdown the GA to better understand where the money goes and provide specific recommendations on how to lower electricity prices. We found that the largest component of the GA charge — nearly 40 per cent — funds subsidies paid to renewable energy sources (wind, solar, etc.) under feed-in-tariff contracts, yet these sources only provide seven per cent of Ontario’s power output.

And notably, the GA provides almost 90 per cent of revenue earned by renewable generators, with only 10 per cent coming from actual power sales. This overwhelming reliance on government subsidies (paid by ratepayers) rather than actual electricity sales reveals how distorted the pricing structure has become in Ontario.

Know Your Ship #50 – C and D Class Destroyers – HMS Crescent & Diana, HMCS Fraser & Margaree

Filed under: Britain, Cancon, History, Military, WW2 — Tags: , , — Nicholas @ 02:00

iChaseGaming
Published on 10 Sep 2018

A Know Your Ship episode talking about C & D class destroyers, in particular HMS Crescent and Diana and their later service as part of the Royal Canadian Navy HMCS Fraser and Margaree. Enjoy!

QotD: Thomas Jefferson, Epicurean

Filed under: History, Quotations, USA — Tags: , , , , , — Nicholas @ 01:00

As you say of yourself, I too am an Epicurean. I consider the genuine (not the imputed) doctrines of Epicurus as containing everything rational in moral philosophy which Greece and Rome have left us. Epictetus indeed, has given us what was good of the stoics; all beyond, of their dogmas, being hypocrisy and grimace. Their great crime was in their calumnies of Epicurus and misrepresentations of his doctrines; in which we lament to see the candid character of Cicero engaging as an accomplice. Diffuse, vapid, rhetorical, but enchanting. His prototype Plato, eloquent as himself, dealing out mysticisms incomprehensible to the human mind, has been deified by certain sects usurping the name of Christians; because, in his foggy conceptions, they found a basis of impenetrable darkness whereon to rear fabrications as delirious, of their own invention. These they fathered blasphemously on him who they claimed as their founder, but who would disclaim them with the indignation which their caricatures of his religion so justly excite. Of Socrates we have nothing genuine but in the Memorabilia of Xenophon; for Plato makes him one of his Collocutors merely to cover his own whimsies under the mantle of his name; a liberty of which we are told Socrates himself complained. Seneca is indeed a fine moralist, disguising his work at times with some Stoicisms, and affecting too much of antithesis and point, yet giving us on the whole a great deal of sound and practical morality. But the greatest of all the reformers of the depraved religion of his own country, was Jesus of Nazareth. Abstracting what is really his from the rubbish in which it is buried, easily distinguished by its lustre from the dross of his biographers, and as separable from that as the diamond from the dunghill, we have the outlines of a system of the most sublime morality which has ever fallen from the lips of man; outlines which it is lamentable he did not live to fill up. Epictetus and Epicurus give laws for governing ourselves, Jesus a supplement of the duties and charities we owe to others. The establishment of the innocent and genuine character of this benevolent moralist, and the rescuing it form the imputation of imposture, which has resulted from artificial systems, **** invented by ultra-Christian sects, and unauthorized by a single word ever uttered by him, is a most desirable object, and one to which Priestley has successfully devoted his labors and learning. It would in time, it is to be hoped, effect a quiet euthanasia of the heresies of bigotry and fanaticism which have so long triumphed over human reason, and so generally and deeply afflicted mankind; but this work is to be begun by winnowing the grain form the chaff of the historians of his life. I have sometimes thought of translating Epictetus (for he has never been tolerably translated into English) by adding the genuine doctrines of Epicurus from the Syntagma of Gassendi, and an abstract from the Evangelists of whatever has the stamp of the eloquence and fine imagination of Jesus. The last I attempted too hastily some twelve or fifteen years ago. It was the work of two or three nights only, at Washington, after getting through the evening task of reading the letters and papers of the day. But with one foot in the grave, these are now idle projects for me. My business is to beguile the wearisomeness of declining life, as I endeavor to do, by the delights of classical reading and of mathematical truths, and by the consolations of a sound philosophy, equally indifferent to hope and fear.

I take the liberty of observing that you are not a true disciple of our master Epicurus, in indulging the indolence to which you say you are yielding. One of his canons, you know, was that “that indulgence which prevents a greater pleasure, or produces a greater pain, is to be avoided.” Your love of repose will lead, in its progress, to a suspension of healthy exercise, a relaxation of mind, an indifference to everything around you, and finally to a debility of body, and hebetude of mind, the farthest of all things from the happiness which the well-regulated indulgences of Epicurus ensure; fortitude, you know is one of his four cardinal virtues. That teaches us to meet and surmount difficulties; not to fly from them, like cowards; and to fly, too, in vain, for they will meet and arrest us at every turn of our road. Weigh this matter well; brace yourself up; take a seat with Correa, and come and see the finest portion of your country, which, if you have not forgotten, you still do not know, because it is no longer the same as when you knew it. It will add much to the happiness of my recovery to be able to receive Correa and yourself, and prove the estimation in which I hold you both. Come, too, sand see your incipient University, which has advanced with great activity this year. By the end of the next, we shall have elegant accommodations for seven professors, and the year following the professors themselves. No secondary character will be received among them. Either the ablest which America or Europe can furnish, or none at all. They will give us the selected society of a great city separated from the dissipations and levities of its ephemeral insects.

I am glad the bust of Condorcet has been saved and so well placed. His genius should be before us; while the lamentable, but singular act of ingratitude which tarnished his latter days, may be thrown behind us.

I will place under this a syllabus of the doctrines of Epicurus, somewhat in the lapidary style, which I wrote some twenty years ago; a like one of the philosophy of Jesus of nearly the same age, is too long to be copied. Vale, et tibi persuade carissimum te esse mihi.

**** e. g. The immaculate conception of Jesus, his deification, the creation of the world by him, his miraculous powers, his resurrection and visible ascension, his corporeal presence in the Eucharist, the Trinity; original sin, atonement, regeneration, election, orders of Hierarchy, &c.

Thomas Jefferson, letter to William Short, 1819-10-31.

Syllabus of the doctrines of Epicurus

Physical

The Universe eternal.

    Its parts, great and small, interchangeable

Matter and Void alone.

    Motion inherent in matter, which is weighty & declining

    eternal circulation of the elements of bodies.

Gods, an order of beings next superior to man.

    enjoying in their sphere their own felicities,

    but not meddling with the concerns of the scale of beings below them

Moral

Happiness the aim of life

    Virtue the foundation of happiness

    Utility the test of virtue.

Pleasure active and in-dolent.

    In-dolence is the absence of pain, the true felicity

    Active, consists in agreeable motion

    it is not happiness, but the means to produce it.

    thus the absence of hunger is an article of felicity; eating the means to produce it.

The summum bonum is to be not pained in body, nor troubled in mind

    i.e. In-dolence of body, tranquility of mind.

    to procure tranquility of mind we must avoid desire & fear, the two

    principal diseases of the mind.

Man is a free agent.

Virtue consists in:     1. Prudence     2. Temperance     3. Fortitude     4. Justice
to which are opposed:     1. Folly     2. Desire     3. Fear     4. Deceit

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