Quotulatiousness

May 11, 2013

Britain’s latest wave of snobbery

Filed under: Britain, Business, Food — Tags: , , — Nicholas @ 09:05

Brendan O’Neill examines the worldview of the supermarket-hater:

A malady is spreading through the leafier bits of Britain. It’s causing fevered thinking among its sufferers, who can’t even walk down a high street without experiencing distressing symptoms: cold sweats, anger, an urge to shout rude things at dumb shoppers.

Their ailment? Tescophobia, an irrational loathing of Britain’s biggest supermarket.

A certain tranche of the middle classes hates nothing more than the sight of a Tesco store. Except perhaps the sight of Tesco patrons, whom anti-Tesco author Andrew Simms snobbishly describes as always looking “listless and depressed… slumping from place to place”.

It is nothing more than thinly veiled class disdain for the plebs:

But there’s a reason Tesco and other supermarkets have been a roaring hit: it’s because they’ve made people’s lives, especially women’s lives, so much easier.

Remember when we had to traipse from shop to shop almost every day of the week just to have enough grub and stuff to live on? I have vivid memories of going shopping with my mum, accompanied by my five brothers, back when supermarkets weren’t as common as they are now.

We’d go to the butchers, the bakers, the greengrocers, the corner shop, packing our wares into tatty bags and dragging them home, before having to do the same thing again in a couple of days’ time because the foodstuffs sold by small shops didn’t tend to last long. The arrival of the supermarket revolutionised all that.

Suddenly, everything you might need or want was under one roof. A family larder could be stocked in the space of an hour, where once it was a never-ending task. How much of mankind’s, or rather womankind’s, time has been freed up for other pursuits by the spread of Tesco?

March 15, 2013

Britain’s class system may have changed, but the snobbery is still all-pervasive

Filed under: Books, Britain, Food, Media — Tags: , , , , — Nicholas @ 09:06

Tim Black reviews Consumed: How Shopping Fed the Class System, by Harry Wallop.

In short, class has stopped being the basis for a political identity; it has become a form of identity politics. As Wallop puts it: ‘Class is no longer what we do with our hands nine to five, it is what we do with our wallets at the weekend. How that money arrives in our wallets must play a part, but how we define ourselves and how others view us mostly comes down to the weekly drive to the local retail park, rather than the daily trudge to the factory.’

Consumed is a snarking and sniping attempt by Wallop, a consumer affairs writer at the Daily Telegraph, to anatomise these new consumerist class identities. At the upper end are the super-rich Portland Privateers, named after the private Portland Hospital in central London, where pregnancies come to fruition with the obligatory C-section at the cost of several grand and the toiletries are Molton Brown. Then in descending order come: the Rockabillies, defined by their love of a British holiday, ideally in the Cornish town of Rock; the Wood-Burning Stovers, who love a wood-burning stove almost as much as they love the Guardian; the Middleton Classes, who – like Carole Middleton, the Duchess of Cambridge’s mother – have vaulted up the social ladder, usually taking in a grammar school en route; the Sun Skittlers, a resolutely old-school working-class identity devolving upon reading the Sun, playing skittles, and earning enough to have bought one’s own home; the Asda Mums, who spend wisely, but take safety in big, well-known brands; and the Hyphen-Leighs, whose much sneered-at social aspiration is marked out by the unusually spelled double-barrelled names and the commitment to high-status brands, from Burberry to Paul’s Boutique. Other monikers crop up throughout, but these are the main ones.

If Consumed sounds rife with all forms of snobbery, from the inverse to the outright, that’s because it is. And this ought to be expected, too. In a society in which how you consume has been allowed to determine your identity, then snobbery, which was always a vice of the consuming class par excellence, the non-productive aristocracy, is bound to flourish. It allows groups to include initiates and to exclude the vulgar. Hence, as Wallop relentlessly details, the consumption choices of other people (and it is always other people) have now become objects of mockery and often condemnation.

[. . .]

As Wallop records, eating out in the 1950s was for many limited to Lyons Corner Houses or fish-and-chip shops. And it wasn’t just the high-cost of restaurants that deterred many; the arcane rituals of the hotel dining experience were equally off-putting. This is why, argues Wallop, the British embraced the classless, ritual-free environs of the fast-food joint, first in the form of Wimpy and latterly in the shape of McDonald’s or Burger King. ‘Of course, eating out in fast-food places, or indeed any places, never became a classless activity’, writes Wallop. ‘Classless merely became a euphemism for working class. No more so than with fast food, which over time took on a demonic quality, at least in the eyes of those who refused to eat it. Junk food for the junk classes.’

Junk food for the junk classes. In that one sentence, Wallop touches upon the crucial conflation of the object of consumption with those consuming. When Wood-Burning Stovers complain about McDonald’s, they are really complaining about the type of people that eat there.

August 20, 2012

Punks as snobs

Filed under: Europe, Law, Media, Religion, Russia — Tags: , , , — Nicholas @ 09:06

Always willing to explore the contrarian position, Brendan O’Neill explains why Pussy Riot’s legal issues have gotten so much attention in the west:

Pussy Riot’s closing statements in their trial for blasphemy confirmed that they have not only inherited the original punk movement’s thrashing guitars and in-yer-face sensibility; they have also effusively embraced its art-school snobbishness.

Punk, in its original incarnation, was always as much a screech of rage against the “sheeple” as it was a two-fingered salute to the powers-that-be. Think Johnny Rotten wailing “They made you a moron!” in the Sex Pistols’ “God Save the Queen”. “Don’t be told what you want / Don’t be told what you need”, sang Rotten, expressing the core belief of punk — that the vast bulk of the masses, effectively everyone except the punks, had been moulded into a moron by the man.

The same snobbish thinking animates Pussy Riot today. In her closing statement, Nadezhda Tolokonnikova bemoaned the “enforced civic passivity of the bulk of the population” in Russia. She said the Russian regime “easily manipulates public opinion” — which sounds like an attack on the regime but it is also a sly salvo against the Russian masses, who must have minds like putty if they can be so easily manipulated. In contrast to this civil slavishness, Pussy Riot are all about “authentic genuineness and simplicity”, said Tolokonnikova.

[. . .]

Now we can see why Pussy Riot are so popular among many liberal opinion-formers here in the West — it is because both share a view of the little people as less culturally sophisticated and more easily forced into conformism than the commenting, bohemian, punkish sets. But of course, making snobbish statements and singing rubbish songs should not be a crime. Pussy Riot should be freed from prison immediately and allowed to continue expressing their loathing of Putin’s regime and their disgust with the Russian masses.

May 26, 2012

Does being an organic foodie increase your chances of being a total jerk?

Filed under: Environment, Food, Health, USA — Tags: , , , — Nicholas @ 10:23

Baylen Linnekin at Reason on the organic foodies and the rise of anti-social snobbery among them:

Eskine knows a thing or two about the links between thought, self, other, and eating. His body of research focuses on “how our everyday embodied experiences shape our cognitive architecture.”

His latest paper, “Wholesome Foods and Wholesome Morals? Organic Foods Reduce Prosocial Behavior and Harshen Moral Judgments,” looks at whether people exposed to organic food marketing are so self-satisfied that they are less likely to express empathy toward others.

Extrapolating from existing research on “moral licensing” that found a negative relationship between altruism and salient moral identity, Eskine theorized his research would reveal “that those exposed to organic foods would help less and make harsher moral judgments compared to those exposed to non-organic foods.”

Indeed Eskine’s latest research, published last week in the journal Social Psychological and Personality Science, pegs organic consumers as anti-social jerks. Or at least those are the sort of stark terms that the press has used to frame Eskine’s research.

And while at least some segment of organic consumers has been painted as pretentious and elitist since even before Dave Barry was cracking timely Windows 98 jokes, Eskine says that lumping his research in with such anti-organic digs misses his point.

“I’m not arguing that organic food itself is making people harsh judgers or non-altrustic,” he tells me by email. “What the data suggest is that mere exposure to organic labeling can be enough to lead people to affirm their moral identities, which in much past research can lead people to act unethically later.

November 6, 2010

The people in the bubble

Filed under: Cancon, Economics — Tags: , , , , — Nicholas @ 11:28

Margaret Wente has a little test for you to determine if you’re in the “elite”:

Before we venture further into this battle zone, you can calculate your elite status by taking this patented Elite-O-Meter test. See how you rate!

Your degree is from:

An American Ivy League university or Stanford (Score: +40)
Queen’s, McGill, the University of Toronto, Western or UBC (+20)
The University of Ottawa or other (-20)

Your children’s degrees are from:

An American Ivy League university, etc. (+30)
Queen’s, etc. (+10)
The University of Ottawa or other (-20)

What do these initials stand for?

NPR (+10 if you know)
MMA (-20 if you know)

(For Torontonians)

None of your friends voted for Rob Ford (+20)
One of your friends voted for Rob Ford (0)
You voted for Rob Ford (-20)

For a good time, you prefer

Luminato (+20)
A tailgate party in Buffalo (-20)

Who is Carol Off? (+20)

Who is Jimmie Johnson (not the football coach)? (-40)

To get some exercise, you prefer

Yoga and Pilates (+10)
Hunting and fishing (-20)

Have you ever had a housekeeper or nanny? (+10)

Have you ever been a housekeeper or nanny? (-20)

Have you ever had a job that made your feet tired by the end of the day? (Teaching, or jobs during high school and university, don’t count.) (-40)

As an adult, have you ever lived in a small town for at least a year? (University towns don’t count.) (-20)

Have you ever read a book by Michael Ignatieff? (+50)

Have you ever read a book by Tim LaHaye? (-20)

Your idea of good TV is

The Sopranos or Mad Men (+20)
Oprah or The Price is Right (-20)

Needless to say, the higher you scored, the more Elite you are. If you are on the plus side of the Elite-O-Meter, there’s a good chance you belong to Richard Florida’s Creative Class. You are probably (or soon will be) in the top 10 per cent of income earners, and you are probably married to someone a great deal like yourself. Congratulations! You are the product of the modern meritocracy. Although your family may have come from humble origins, you have joined the ruling class — the one that runs our major institutions, including governments, the law and the media.

For the record, I scored -70. That confirms what I suspected: I’m not “elite” by downtown Toronto standards.

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