On the social media site formerly known as Twitter, Sama Hoole updates us on reactions to the peaceful activities down on the farm:
A few negative reviews have been penned on the Gerald-Keith-Doris Cinematic Universe.
The Guardian: “A troubling celebration of ruminant agriculture that fails to interrogate the structural violence inherent in … ” (Keith ate the rest of this review. Keith found it on Dave’s kitchen table. Keith did not find it nourishing.)
PETA: “These animals are being exploited for content.” (Doris was unavailable for comment. Doris was in Brian’s field. Doris has not consented to the PETA statement either.)
Friends of the Earth: “The Ruminati represent everything wrong with Britain’s failure to transition away from livestock-based agriculture.” (The Ruminati. They’ve named them. The Ruminati. We’re keeping this.)
George Monbiot, via newsletter: “Charming, certainly. But charm is how the pastoral lobby has always obscured the data.” (Gerald has not read the newsletter. Gerald was improving the south corner while the newsletter was being written. The south corner has field scabious in it. The newsletter does not have field scabious in it.)
The Vegan Society: “We note with concern that this content has significantly increased public sympathy for farmed animals while simultaneously increasing public sympathy for farming them.” (This is, they acknowledge, a confusing outcome. They are working on a position paper.)
Brian: “I added a tenth column.”
Opening weekend: strong.
The Ruminati are unavailable for comment.
The Ruminati are grazing.




