Cory Doctorow originally coined the all-too-useful name for the steady deterioration of pretty much everything in the online world and now it’s the title of his latest book:
Author and activist Cory Doctorow wants you to understand why online digital platforms are failing users, and he’s fighting for a better internet. “Enshittification” — a word he coined to describe the degradation of online platforms and services — is the slightly profane albeit funny title of his latest book.
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First question from me: “What does enshittification look like in Canada?” (Try saying that word without chuckling). The country had several opportunities to lead as a global digital force to be reckoned with, Cory agrees, and in his view, “we dropped the ball on market concentration”.
“The Competition Bureau has, through almost all of its history, until last year when we got a new bill out of Parliament, been, I think, the weakest competition bureau in the world,” Cory declares, emphatically. It’s hard to refute his assessment: The merger of Shaw and Rogers, two very large telecoms in Canada, was made official in 2023, the year before Canada’s competition law was modernized.
“Wouldn’t you think, at the very least, Canada would have a robust domestic network platform available by now?” I ask. Gander Social, a made-in-Canada social media platform, designed as an alternative to large U.S.-based companies, is only now being beta tested.
“There are any number of people who would like very, very much to host a few thousand of their friends on a little Mastodon or Blue Sky server that can talk to all the other ones, and everyone can be in a conversation,” Cory counters.
“We don’t all have to be on the same server,” Cory continues. “If there’s one thing we learned from the Amazon outage, it’s that putting everyone on the same server is an incredibly bad idea, right? So we can all be on different servers in the same way we’re all on different email servers, drive on different roads. We have to live in different cities; we don’t all have to be in the same place to all talk to each other and be part of a single digital network. That’s what networks are, right?
“You know, what we don’t have, the lacuna in this plan, the thing that we need public investment in, is not the bicycles on the road, it’s the bike lanes, it’s the infrastructure, and it’s the kind of thing the private sector can’t do well,” he asserts. The pain points for small businesses, communities, large businesses, cooperatives or any entity wanting to host a social media platform, Cory suggests, include things like security audits and content moderation tools.
He also recommends “some mechanism to ease people’s passage off (existing) social media and onto a new platform”. Right now, Cory explains, “you have people building these new platforms and wondering how the people on the old platforms are going to get there. This is like West Germans building housing for East Germans in West Germany, without thinking about how they’re going to get over the wall. Except that, we built the wall. We are the ones maintaining the wall. The wall is made entirely of law. The wall could be torn down with an act of Parliament at the stroke of a pen.”
And on the related topic of artificial intelligence being crowbarred into everything we use online:
Cory’s also saying very provocative things about AI. His most-memorable quip: “AI is the asbestos we are shovelling into the walls of our society and our descendants will be digging it out for generations”. While he sees the merits of AI to support the work of radiologists or lawyers or software engineers — or nearly anyone — he doesn’t believe AI can do the job. “But,” he warns, “an AI salesman can 100 per cent convince your boss to fire you and replace you with AI”.
