One of the things people have always believed about modern media is that video beats audio and audio beats the written word. Before the rise of “new media” on the internet, this meant television was better than radio and radio better than newspapers. In the internet age, the assumption now is that live streamers have greater reach than podcasters and podcasters have a greater reach than bloggers. Mixed in there are people who exist only as entities on social media platforms.
One reason for this assumption is youth culture. In liberal democracy, the young are treated like gods, in the same way novel social ideas are treated as gifts from the gods, so whatever young people like is heralded as pure and beautiful. Young people, especially children, are first drawn to images, then sounds and finally as they mature into adults, the written word. In modern liberal democracies, therefore, video platforms are treated like sacred altars where our most sacred members perform.
The youth culture phenomenon has co-evolved with the rise of mass media. In the days before mass media, young people were at the bottom of the cultural hierarchy. The first flicker of youth culture in America was the jazz age, but even there the people driving it were old by modern standards. The characters in The Great Gatsby, for example, are mostly early middle-aged. It was after the war with the explosion of Hollywood that youth culture blossomed into the centerpiece of modern life.
Another reason why video maintains a privileged place at the top of our social hierarchy is Baby Boomer culture. For Boomers, for whom mass media evolved, video was always the top. In the golden age of television, for example, the whole country would watch popular television programs. No newspaper or radio broadcaster had the reach of a popular television program. Hitting the big time in the field of news or entertainment meant getting on TV or in the movies.
As much as young people, and not so young people, complain about the Baby Boom generation, the Boomers still control the culture. That is plainly obvious with the panic over the Chinese virus. If the Boomers were twenty years younger, the virus would rate a few mentions in the New York Times science section. Since Boomers are now deeply involved in the health care system, anything medical is going to be of utmost importance to everyone. It is why nurses are now heroes.
The Z Man, “Thoughts on Modern Media”, The Z Blog, 2020-05-09.
May 13, 2025
QotD: The song is correct – video did kill the radio star
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