Our forefathers, the Boomers, competed for social status the old fashioned way — bigger houses, fancier cars, trendier job titles, younger / hotter / tighter trophy wives, that kind of thing. When Gen X entered the workforce, we couldn’t compete with that, and not (just) because of Boomer narcissism; there were just too few of us. So we invented the “lifestyle striver” method of social competition. We made fun of the corporate ladder-climbers (anyone else remember “die yuppie scum” from the late 80s?) and embraced “authentic” experience.
That’s why everything was suddenly so Xxxtreeeeem!!! in the early 90s through the Naughts. We can’t afford to fly to Gstaad for a ski weekend, but we can buy a snowboard. Dad might be on Wife 3.0 at that point, and she’s younger than us, but our girlfriends — marriage is for squares — are so much more environmentally friendly. We can’t compete with their high-end clothes, so we’ll push for “business casual” in the office, homeless-casual in our personal lives (everyone can afford thrift store flannel). And so on.
The Millennials and Gen Z, lacking the wherewithal to do even that (what with the six figure college debt and all), invented the “persona striver” as their means of intra-group social competition. For the low low price of a smartphone and a data plan, you too can pretend to be The Most Interesting Persyn in the World online. I’m told there are entire subcultures online, “cottagecore” and the like, revolving around aping the style and mannerisms of prior eras. “Anonymous” seems to think that these kids are actually, physically doing this stuff — that the “cottagecore” lesbians really are moving into little houses on the prairie to bake bread by hand — but it’s obvious that’s not necessary, as this is an entirely online thing and Photoshop exists.
Either way, it’s sufficient for our purposes to note that the cost of entry keeps dropping, while the “totalization” (for lack of a better word) of the lifestyle keeps growing. An old-fashioned, conspicuous-consumption style striver was free to be an individual. Yeah, sure, they were all “yuppies”, but there were Protestant yuppies and Catholic yuppies (and atheist yuppies and everything in between). There were Liberal yuppies and Conservative yuppies (and Libertarian yuppies and everything in between). You might find the same few standard books on all their shelves — management meatball crap; the novels of Danielle Steele and Sydney Sheldon — the same way you’d find the same basic kinds of clothes in their closets, but there was still a lot of individual variety within those broad constraints. You could predict a few broad, superficial things about a yuppie from his business card, but there were no safe bets on anything else.
The lifestyle and persona strivers, on the other hand, are much more narrow. While the yuppie might go to Molokai this summer on vacation, next summer to Italy, because why not?, the lifestyle striver was pretty much trapped in his niche — it’s trail hiking or bust. And the persona striver can’t afford to go anywhere, so xzhey have to make up elaborate justifications for it (“by staying home and baking these muffins from an original 18th century recipe, I’m being completely carbon neutral”). It’s no accident, in the Marxist sense, that marathons and Crossfit and all that shit really took off after the turn of the century, as well as the whole “animal rescue” deal — it’s both a lifestyle and a persona, and it costs next to nothing, and you can, indeed must, do it all day every day.
Severian, “Striving for Revolution”, Rotten Chestnuts, 2021-08-11.
January 8, 2025
QotD: “Striver” lifestyles for each generation
Filed under: Media, Quotations, USA — Tags: BabyBoomers, Culture, GenerationX, GenZ, Millennials, Severian, SocialMedia — Nicholas @ 01:00
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