One cannot fail to notice the contemporary marketing of wines by means of fun-and-funky labels, with their fractal curves, tropical fruit juice colors, and animals designed to appeal to the inner child, that cretinous monster who lurks inside us all. There is an undeniable increase in animals, for example, on wine labels, a trend which is bound to grow. All one can do to protest this development is to point out that the quality of a wine is probably in inverse proportion to the ferocity of the animal on its label. Beware, therefore, of labels with eagles, tigers, or bears (though I have not yet seen sharks, leopard seals, or velociraptors, it is only a matter of time).
Lawrence Osborne, The Accidental Connoisseur: An Irreverent Journey Through the Wine World, 2004.
