Ted Gioia has some rather alarming information on just how many kids are spending a lot of time online from a very early age:
The leader in this movement is TikTok. But the other major platforms (Instagram, Twitter, Facebook, YouTube, etc.) are imitating its fast-paced video reels.
My articles have stirred up discussion and debate—especially about the impact of slot machine-ish social media platforms on youngsters.
So I decided to dig into the available data on children and social media. And it was even worse than I feared.
30% of children ages 5 through 7 are using TikTok — despite the platform’s policy that you can’t sign up until age 13.
The story gets worse. The numbers are rising rapidly — usage among this vulnerable group jumped 5% in just one year.
By the way, almost a quarter of children in this demographic have a smartphone. More than three-quarters use a tablet computer.
These figures come from Ofcom, a UK-based regulatory group. I’ll let you decide how applicable they are to other countries. My hunch is that the situation in the US is even worse, but that’s just an educated guess based on having lived in both countries.
What happened in 2010?
One thing is certain — the mental health of youths in both the US and UK is deteriorating rapidly. There are dozens of ways of measuring the crisis, but they all tell the same tragic story.
Something happened around 2010, and it’s destroying millions of lives. […]
As early as age 11, children are spending more than four hours per day online.
Here’s a comparison of time spent online by age. Even before they reach their teens, youngsters are spending more than four hours per day staring into a screen.
Here’s what a day in the digital life of a typical 9-year-old girl looks like.
I don’t find any of this amusing. But if you’re looking for dark humor, I’ll point to the four minutes spent on the Duolingo language training app at the end of the day. This provides an indicator of the relative role of learning in the digital regimen on the rising generation.
