In Quillette, David S. Wills outlines the early years of L. Ron Hubbard’s quasi-religion that eventually turned into a full-fledged cult:
In the 21st century, Scientology has become a synonym for “cult”. Thanks to an array of investigative exposés and testimony from former members, few people in the Western world are unaware of at least some of the Church’s fantastical beliefs and more alarming behaviours. Sixty years ago, however, it was viewed quite differently. Scientology — or dianetics, as it was originally known — was an appealing idea to many intellectuals and creatives at a time when the world was rapidly changing and notions that had once been taken for granted were suddenly being tossed out of the window. In science, art, and philosophy, accepted norms were being turned on their heads, and in the 1950s and ’60s, L. Ron Hubbard’s ideas — peddled as an alternative to psychiatry — fit quite nicely among the emerging doctrines dreamed up by his contemporary thinkers.
Indeed, the original concepts that launched Hubbard’s movement were not as outrageous as those that define it today. Among these, the idea of “engrams” and the “reactive mind” were perhaps the most appealing. Hubbard theorised that humans are marked by unconscious traumas that essentially pre-determine “aberrant” behaviour. Naturally, he claimed that his organisation held the key to removing these traumas and freeing people from a great deal of suffering. Stripped down to its fundamentals, dianetics seemed to be no more implausible than the strange new ideas espoused by Freud and Jung, or even those previously espoused by Nietzsche.
Of course, there were always oddball beliefs bundled in as well, and as the years went by, these became more prominent. Hubbard — a science fiction author prior to his metamorphosis into quasi-religious guru — enjoyed adding new elements of fantasy to his central theories, layering sci-fi storylines on top of one another until his movement had become an extravagant sort of space opera. The more obvious cult-like elements would emerge in due course: charging adherents for advancement in the organisation; trapping them with manipulation and blackmail; the development of esoteric jargon known as “Scientologese” that made it almost impossible for real communication to take place between members and outsiders; and shocking campaigns of harassment against critics and apostates.
In the early days, however, none of this was particularly obvious. Hard as it is to believe now, many intelligent people were once drawn to Scientology out of an overabundance of curiosity, and its absurdities were generally perceived as harmless, affable eccentricities. Among those lured into the fold of this mysterious new organisation were two of the most important authors of the 20th century: Aldous Huxley and William S. Burroughs. Although Hubbard’s own novels elicit little more than derision from critics, his ideas wormed their way into some very influential books and left an indelible mark on American literature.
When people first hear about Huxley’s and Burroughs’s interest in Scientology, they typically express some degree of shock and/or scepticism. These men were highly intelligent thinkers famous for their insightful criticisms of the dominant culture. And both wrote extensively on the topic of coercion — Huxley was keenly aware of how humans could be manipulated into subservience by technodictators, and Burroughs was fascinated by the idea that language could be employed for the purposes of mind control. How then could they have fallen for the very thing they critiqued?