Laura Dodsworth on how the BBC and other British media outlets turned all the dials to 11 to ramp up fear over the spread of the Wuhan Coronavirus:
The media have served us a cornucopia of frightening articles and news items about Covid-19 in 2020 and 2021. While writing my new book, A State of Fear: How the UK Government Weaponised Fear During the Covid-19 Pandemic, I encountered a panoply of doom-mongering headlines. These were an indication of the significant role the media have played in creating our state of fear.
Of course, news media should not shy away from reporting frightening news during a pandemic. They should make us aware of the numbers of deaths, the policies being implemented to tackle the pandemic and the latest scientific developments. But during Covid, the media went beyond reporting on the pandemic. Instead, they appeared beholden to the old commercial imperatives, “If it scares, it airs”, and “If it bleeds, it leads”. It seems fear does sell.
The anxious, frightened climate this has helped to create has been suffocating. Death tolls were constantly brandished without the context of how many people die every day in the UK, and hospital admissions were reported while recoveries were not. As a result, Covid often appeared as a death sentence, an illness you did not recover from – even though it was known from the outset that Covid was a mild illness for the majority of people.
Given the wall-to-wall doom, it is therefore no surprise that the British were one of the most frightened populations in the world. Various studies showed that we were more concerned than other countries about the spread of Covid and less confident in the ability of our government to deal with it. One survey in July 2020 showed that the British public thought between six and seven per cent of the population had died from Covid – which was around 100 times the actual death rate at the time. Indeed, if six or seven per cent of Brits had died from Covid, that would have amounted to about 4,500,000 bodies – we’d have noticed, don’t you think?
While researching A State of Fear, I interviewed members of the general public about how they were impacted by the “campaign of fear” during the epidemic. Many talked of how the media had elevated their alarm.
“There wasn’t much to do”, Darren told me, “so we’d watch TV and we saw programmes about disinfecting your shopping when it arrives, and having a safezone in the kitchen. The nightly bulletins on the TV about death tolls, the big graphs with huge spikes on them, came at us ‘boom, boom, boom!’. It was a constant barrage of doom and gloom. My fear of the virus went through the roof.”
Sarah told me she had to stop watching the BBC. As her daughter put it, “If you just watched or listened to the BBC every day, what hope would you have had?”. Jane, meanwhile, described the “gruesome headlines” that came at her “thick and fast”.
The fearmongering about Covid began even before the pandemic hit the UK. We were primed by videos from Wuhan in China, which were then widely circulated by UK-based media outlets. These painted an apocalyptic picture, featuring collapsed citizens, medics in Hazmat suits, concerned bystanders and a city grinding to a halt. In one memorable video, which went viral, so to speak, a woman fell, stiff as a board, flat on her face, on a pavement. The split second where she falters is a giveaway – this was a set-up. If the rest of the world had Covid, China had “Stunt Covid”.