A cargo cult is a belief system among members of a relatively undeveloped society in which adherents practice superstitious rituals hoping to bring modern goods supplied by a more technologically advanced society. These cults … were first described in Melanesia in the wake of contact with more technologically advanced Western cultures. The name derives from the belief which began among Melanesians in the late 19th and early 20th centuries that various ritualistic acts such as the building of an airplane runway will result in the appearance of material wealth, particularly highly desirable Western goods (i.e., “cargo”), via Western airplanes.
To say that Pacific island societies were “relatively undeveloped” is a euphemism; they were primitive backward people who, when first encountered by European explorers, lived in a Neolithic stage of development far behind that of Mesopotamia in 1,500 B.C. That natives of Melanesia were at least 3,000 years behind Western civilization is simply a fact, but facts are now racism. Nevertheless, the point about cargo cult thinking is that these primitive islanders were unable to comprehend the advanced social and economic systems that produced, e.g., steam-powered ships, airplanes and the manufactured goods that the white man’s mechanical contrivances delivered. Utterly ignorant of how and why “cargo” had been produced and transported to their remote islands, the natives were understandably mystified when the arrival of “cargo” was interrupted. So they resorted to imitative rituals by which they believed the return of “cargo” might magically be reinstated.
The 21st-century American might laugh at these primitive superstitions, except that similarly ignorant “monkey see, monkey do” behaviors can be observed in our own society every day. My favorite example is the teenage boy who observes that girls are interested in athletes. The star basketball player in high school is popular with the girls, and so lower-status teenage boys — including the ones with zero athletic aptitude — will often emulate the athletic boys in terms of their attitudes, manners and clothing. This is why you see so many dorky suburban white boys wearing Nikes, NFL jerseys, etc., slouching around and speaking in a rap-influenced slang: “Wazzup, bruh?” These behavioral styles are an attempted imitation of popular black athletes. The clumsy adolescent white boy lacks the essential substance of the black athlete’s appeal, yet superstitiously believes (in cargo-cult manner) that he can obtain popularity by performing a superficial imitation.
Robert Stacy McCain, “The Cargo Cult Mentality”, The Other McCain, 2019-12-20.
March 29, 2020
QotD: Cargo cults, ancient and modern
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