Recently a registered third-party (under Canadian election rules) paid to have billboards put up in major cities that appeared to be from Maxime Bernier’s People’s Party of Canada:
A billboard in Toronto, showing Maxime Bernier and an official-looking PPC message.
Photo from The Province – https://theprovince.com/opinion/columnists/gunter-berniers-legitimate-position-on-immigration-taken-down-by-spineless-billboard-company/wcm/ecab071c-b57d-4d93-b78c-274de524434c
Colby Cosh discusses the issues raised:
I offer sarcastic congratulations to everyone who gave Maxime Bernier the stupid controversy he wanted over the “Say NO to mass immigration” billboard, bearing his image, that briefly appeared in a few Canadian cities and was taken down in a hurry Monday morning. The billboards were purchased from Pattison Outdoor Advertising by a third-party supporter of Bernier’s People’s Party. The company’s initial response to the resulting outcry was to observe that the message of the billboard complied with advertising standards; it did not contain any hateful, disparaging, or discriminatory language.
“We take a neutral position on ads that comply with the ASC (Advertising Standards Canada) Code as we believe Canadians do not want us to be the judge or arbiter of what the public can or cannot see,” was Pattison’s original statement in the face of controversy. (Most everybody, including the company, seems to have missed the point that election advertising is explicitly “excluded from the application” of the Code on the grounds that political expression deserves the highest degree of deference; the Code does say, for what it’s worth, that “Canadians are entitled to expect” that such advertising respects the underlying principles.)
[…]
The question I have for objectors and denouncers of the billboard is how they think it could have been rewritten, expressing the same underlying idea, so as to be acceptable. If the unpleasant-sounding word “mass” were replaced with “large-scale,” would there have been less of a ruction? Maybe any objection to prospective levels of immigration to Canada is to be regarded as inherently racist and hateful, even when no racist or hateful language is used.
If that is the case, it is perfectly predictable that the People’s Party will exploit this and cry “mob censorship,” and public polls on immigration suggest they will have some success, in case recent history everywhere didn’t offer enough of a hint. Moreover, we are left with an awkward question how any limit upon or criteria for immigration, any government immigration policy per se, can be justified at all. What, indeed, can be the objection to “mass immigration”? Who will have the courage to put up a “Say YES to mass immigration” billboard?
