Ali Taghva summarizes some of the more interesting findings from a new study of how Canadians get their news in the internet age:
Earlier this month, the Digital Democracy Project (DDP), a joint initiative led by the Public Policy Forum and the Max Bell School of Public Policy at McGill University, published their first report in a series aimed at studying the Canadian media ecosystem in the lead up to the 2019 election.
The results are reaffirming for anyone who believes the nation’s media do not require ethically worrying government funds to continue operation.
In less than two years, The Post Millennial has become one of the largest media organizations in the country. According to DDP’s survey results, roughly 12% of respondents viewed our content in the last week.
The above chart indicates that our digital viewership equates roughly to one-fourth of the reach held by CBC.
While the CBC and others continue to spend hundreds of millions to compete, we continue to grow and remain cash-flow positive on a budget less than 1/100th the size of our mainstream competitors.
Another interesting graphic from the PDF research memo is this representation of the distribution of online link sharing by candidates of the major parties:
The following directed network graph shows the relative frequency of linked news sites among the six main parties. Each media outlet is represented by a circle, the size of which reflects the frequency at which candidates link to the site. A large circle thus indicates multiple parties frequently sharing content from that outlet. The width of the lines that the parties to the outlets is based on how often candidates from that party share content from that outlet.
It would have been interesting if they’d separated the print from the online media stats to see just what kind of shape hard-copy media is in re: popularity. Thanks for sharing this!
Comment by Tony — August 12, 2019 @ 07:33
I agree, that would have been a useful distinction to make.
Comment by Nicholas — August 12, 2019 @ 08:34