I often joke about how inexpensive it appears to be to “influence” politicians, but it’s only fair to point out that the voters those easily influenced politicians represent are even more easy to influence:
Ontario announced earlier this month that it will become the fourth Canadian government to fund a behavioral modification application that rewards users for making “good choices” in regards to health, finance, and the environment. The Carrot Rewards smartphone app, which will receive $1.5 million from the Ontario government, credits users’ accounts with points toward the reward program of their choice in exchange for reaching step goals, taking quizzes and surveys, and engaging in government-approved messages.
The app, funded by the Canadian federal government and developed by Toronto-based company CARROT Insights in 2015, is sponsored by a number of companies offering reward points for their services as an incentive to “learn” how to improve wellness and budget finances. According to CARROT Insights, “All offers are designed by sources you can trust like the BC Ministry of Health, Newfoundland and Labrador Government, the Heart and Stroke Foundation, the Canadian Diabetes Association, and YMCA.” Users can choose to receive rewards for companies including SCENE, Aeroplan, Petro-Canada, or More Rewards, a loyalty program that partners with other businesses.
It’ll be interesting if they share the uptake of this new smartphone app … just how many of us are willing to let the government track just about all of our actions in exchange for “rewards”.
In order to use the app, users are giving Carrot Insights and the federal government permission to “access and collect information from your mobile device, including but not limited to, geo-location data, accelerometer/gyroscope data, your mobile device’s camera, microphone, contacts, calendar and Bluetooth connectivity in order to operate additional functionalities of the Services.”
Founder and CEO of CARROT Insights Andreas Souvaliotis launched the app in 2015 “with a focus on health but the company and its partner governments quickly realized it was effective at modifying behavior in other areas as well,” according to CTV News.
What could go wrong. I don’t know why anyone would think it wise to give the government access to this type of information.
Comment by wallhouse Wart — August 1, 2017 @ 05:15