At Techdirt, Mike Masnick bravely attempts to tamp down the hysteria over this week’s vote in Congress to kill broadband privacy protections (which, as he notes, hadn’t yet come into effect anyway):
People are rightfully angry and upset about this. The privacy protections were fairly simple, and would have been helpful in stopping truly egregious behavior by some dominant ISPs who have few competitors, and thus little reason to treat people right. But misleading and misinforming people isn’t helpful either.
[…]
But here’s the real problem: you can’t buy Congress’ internet data. You can’t buy my internet data. You can’t buy your internet data. That’s not how this works. It’s a common misconception. We even saw this in Congress four years ago, where Rep. Louis Gohmert went on a smug but totally ignorant rant, asking why Google won’t sell the government all the data it has on people. As we explained at the time, that’s not how it works*. Advertisers aren’t buying your browsing data, and ISPs and other internet companies aren’t selling your data in a neat little package. It doesn’t help anyone to blatantly misrepresent what’s going on.
When ISPs or online services have your data and “sell” it, it doesn’t mean that you can go to, say, AT&T and offer to buy “all of Louis Gohmert’s browsing history.” Instead, what happens is that these companies collect that data for themselves and then sell targeting. That is, when Gohmert goes to visit his favorite publication, that website will cast out to various marketplaces for bids on what ads to show. Thanks to information tracking, it may throw up some demographic and interest data to the marketplace. So, it may say that it has a page being viewed by a male from Texas, who was recently visiting webpages about boardgames and cow farming (to randomly choose some items). Then, from that marketplace, some advertisers’ computerized algorithms will more or less say “well, I’m selling boardgames about cows in Texas, and therefore, this person’s attention is worth 1/10th of a penny more to me than some other company that’s selling boardgames about moose.” And then the webpage will display the ad about cow boardgames. All this happens in a split second, before the page has fully loaded.
At no point does the ad exchange or any of the advertisers know that this is “Louis Gohmert, Congressional Rep.” Nor do they get any other info. They just know that if they are willing to spend the required amount to get the ad shown via the marketplace bidding mechanism, it will show up in front of someone who is somewhat more likely to be interested in the content.
That’s it.
* Amusingly, Rep. Gohmert voted to repeal the privacy protections, which makes no sense if he actually believed what he was saying in that hearing a few years ago…
H/T to Amy Alkon for the link.
On a related note, LifeHacker posted a recommendation for “The Laziest, Cheapest Way to Circumvent Your Snooping ISP“. (Spoiler: it’s Opera). I use Opera, but not exclusively … I also use Brave, Chrome, and Firefox on a daily basis.
