Lara Prendergast on the successful techniques of recruiting-by-social-media being used by ISIS propagandists:
Yesterday evening, I returned home, made a cup of tea and slumped down to catch up on the day’s news. A piece on Twitter caught my eye. Posted by Channel 4, it was titled ‘#Jihad: how ISIS is using social media to win support‘. Click. Soon I was learning about how ISIS was calling for global support via a sophisticated social media campaign, branded the ‘one billion campaign’. Click, click. Onto YouTube, where I found graphic videos recorded and uploaded by ISIS members. Click, click, click. Ten minutes later, and I was on Twitter, being recruited by jihadis to come join them.
Clearly, I am not about to head to Syria or Iraq. But I was struck by how quickly I found material asking me to show support and help the cause. If I was an impressionable young Muslim man, perhaps I would have found it alluring. I came across a podcast uploaded by the British jihadi Abu Summayyah al-Britani, which suggested that fighting in Syria was better than playing Call of Duty.
The imagery ISIS promotes is also absorbing, in a dark, sinister way. The black and white flag is the new Jolly Roger; balaclavas and AK47s the new uniform. ‘Come fight with us, brother’ it screams. It looks dangerous and exciting. This belligerent propaganda has zipped round the world at an unprecedented speed. It’s a potent mix of graphic imagery and piratic behaviour blended with a fanatical message. It’s hard not to look, no matter how much you try.
