I’m taking part in this weekend’s beta event with some notes posted in lieu of serious analysis over on GuildMag. Here is my initial report from yesterday’s activities.
June 9, 2012
The Guild Wars 2 Beta Weekend Event
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QotD: Counteracting those irritating “nudgers”
In the wake of Mayor Bloomberg’s proposes big soda ban, I have some suggestions for paternalistic nudges for economists who advocate such paternalism. One idea is when they go to a restaurant, by default they should be seated at the table that places them in the most proximity to people near the median income level. Or when they turn on their TVs, have them by default turn to awful TV shows popular with the median household, like America’s Got Talent, Dancing with the Stars, or some poorly written show about cops. Of course they will need a nudge so that when they rent an apartment or house it comes by default with a TV and cable. Perhaps if we want to escalate from nudge to shove, we could have them signed up to teach one class a semester at a local community college or technical school, so they get exposure to students much closer to the median ability and future income level than they’ll find at the top departments they normally teach at. They can opt out of this, of course, but have them enrolled to teach as a default upon completing their doctorates.
You see, paternalists clearly have a problem with reasoning from their own preferences, and so giving them exposure to the median consumer might help them learn valuable lessons. Paternalist economists, it seems, simply cannot imagine how a “nudge” or a “shove” like buying only 16 ounce sodas or smaller would be any kind of inconvenience to someone. What they don’t understand is that as Ivy League economists with IQs north of 140 their preferences tend to be very far from the median consumer’s, so it should be no surprise that they can’t imagine it being an inconvenience. After all, they also probably can’t imagine wanting to drink a lot of soda in the first place. In the same way, the median consumer probably could not imagine letting their kid not eat birthday cake. So from the start they should be aware that their imaginations and preferences aren’t useful guides
Adam Ozimek, “Nudges for Paternalist Economists”, Forbes, 2012-06-05
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The future of dining
What’s the restaurant of choice for Michael Bloomberg and Michelle Obama? Watch what happens when Brian tries to order lunch at Nou Nou D’Enfer!
H/T to Nick Gillespie.
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