Macro Man runs down a selection of words and phrases which became common last year:
We are nearly at the end of 2011 and another year of mayhem behind. We will be judging our 2011 Non-Predictions and trying to dream up some new ones for 2012 in the next fortnight or so but this week we have been able to get some long needed admin done. With it came a realisation that even if the financial industry is suffering the creative management community has been in full swing dreaming up new terms and phrases to camouflage the blindingly obvious. The evolution of ‘management speak’ means some phrases die and some survive and flourish. TMM really don’t know what determines the success of one term or phrase over another other than, as with the arts, adoption and patronage by the most respected in the field. TMM hope that this year’s rash of newcomers all die off naturally but we would like to help with a shove into their deserved obscurity.
TMM have noticed that every cause nowadays needs an “Awareness” campaign and though we feel that “doing” is of much greater importance than “awaring”, we will go along with the fashion and launch a Management Talk Awareness Week with the list of phrases and terms we have found most irksome this year.
So here are TMM’s top ten annoying phrases of 2011 (even if some are older) that we would like to see the back of.
“Hi, I hope all is well. We have identified a need to internalise our ideation of the requirements of the Stakeholder Community before we reach out to them.”
