Quotulatiousness

May 25, 2011

Netflix now the 500lb gorilla sitting on your internet bandwidth

Filed under: Economics, Media, Technology — Tags: , , , — Nicholas @ 07:41

In a shocking display that if you make something legally accessible, people are willing to pay for it (who’d ever have expected that?), Netflix has supplanted Bittorrent as the largest user of peak-time internet traffic:

Is solving the copyright “wars” really so difficult? New traffic research shows that Netflix has overtaken Bittorrent as America’s favourite internet application, knocking http into third place. “P2P is here to stay,” note the authors in Sandvine’s Global Internet Report, Spring 2011 edition, which shows that demand for legal, paid-for stuff is the single biggest internet traffic trend.

Copyright-holders who are slow to bless legal services, by contrast, find themselves being swamped by pirates.

Netflix now accounts for 24.71 per cent of peak time aggregate traffic in the US, pushing Bittorrent into second place with 17.23 per cent. By contrast, the Sandvine numbers show that in markets where there are no legal services, pirate services flourish. In Latin America, file-sharing program Ares grabs 15.48 per cent of peak-time (fixed line) internet traffic, behind http. In Europe, Bittorent rules, with 28.4 per cent of peak-time traffic, ahead of http. Here, YouTube grabs third place, with almost 12 per cent of peak-time traffic.

We signed up for a month-long trial of Netflix (on the recommendation of Dark Water Muse) and have been quite happy with the service. In fact, it was a major factor in our buying a PS3 over the weekend, as our existing Blu-Ray player was incompatible with Netflix.

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