Brilliant and (potentially) useful post from davidad:
H/T to Alex Tabarrok for the link.
Brilliant and (potentially) useful post from davidad:
H/T to Alex Tabarrok for the link.
This was written by Jon, my former virtual landlord, in an email to me earlier today. I’ve asked his permission to post it on the blog.
Did you see this Wall Street Journal post?
When Apple introduced the iPad last year, it added a new buzzword to technology marketing. The device, it declared, was not just “revolutionary,” a tech-hype cliché, but “magical.” Skeptics rolled their eyes, and one Apple fan even started an online petition against such superstitious language.
But the company stuck with the term. When Steve Jobs appeared on stage last week to unveil the iPad 2, which hit stores Friday, he said, “People laughed at us for using the word ‘magical,’ but, you know what, it’s turned out to be magical.”
I’m not sure what she’s on about when get gets to magic and dissing “makers” and hackers for their disdain of such. More on that later.
Sadly, I think love for the iPad is explained in much simpler terms: it is a shiny object, and people like shiny objects.
The thing is well proportioned (I’ve not looked at the specs, but I suspect that golden ratio proportions are present in its design), it has a polished surface, the display is bright and vivid — and people simply dig that sort of thing. I admit that I find the things attractive, but not attractive enough to overcome what are, for me, wallet-crushing limitations:
Another thing that keeps me from buying one of these is that I can see that they are not going to age well. A portable device is going to get beat up, and the iPad will lose much of its Jobs-gizz-polished luster as the screen gets greasy and smudged, the case gets dinged and pitted, and then, finally — horror of horrors — the screen gets a deep corner-to-corner gouge after you read about the next generation device, drop the thing face down in shock, accidentally kick it into the next stall, and the hobo there picks it up and does who knows what with it before passing it back to you under the cubicle wall. Something as precious as the iPad just will not weather that sort of abuse. And even if it did, would you really want it back after that?
Postrel dibbles:
Even the “maker ethic” of do-it-yourself hobbyists depends on having the right ingredients and tools, from computers, lasers and video cameras to plywood, snaps and glue. Extraordinarily rare even among the most accomplished seamstresses, chefs and carpenters are those who spin their own fibers, thresh their own wheat or trim their own lumber — all once common skills. Rarer still is the Linux hacker who makes his own chips. Who among us can reproduce from scratch every component of a pencil or a pencil skirt? We don’t notice their magic — or the wonder of electricity or eyeglasses, anesthesia or aspirin — only because we’re used to them.
I’m not sure what to make of that. It sounds like she’s saying that hackers should revere the iPad simply because they could not make one themselves from scratch. By that logic, I should revere a shipping pallet because I could not make one from scratch — and I’m thinking beyond my lack of woodworking skills here. To Postrel, the shipping pallet should be seen as magic because I did not plant the acorn that grew into the oak that I cut down with the axe that I forged myself from ore that . . . oh, screw it, you know where I’m going with this and have better things to do with your time than to follow me there).
Postrel is missing the fact that clever people have commoditized magic: they’ve found methods to manufacture tedious or complicated things in ways that make them commonplace and disposable. It’s true that your average hacker could not build an iPad from scratch, starting from raw silicon and copper and gold and dead plankton transmogrified into petrochemicals. I mean, really, who has the time to farm plankton, wait for them to die, settle to the bottom of the ocean, be covered by sediment, be compressed through the build-up of rock strata over geological epochs — sorry, I’m doing it again. While your average hacker is not going to build an iPad from raw materials, your average hacker could probably build a world-changing application for a popular platform if that platform were open.
The article throws out the old groan about any sufficiently advanced technology being indistinguishable from magic. To those who don’t think too much about how that technology works, it certainly must seem like magic. What’s truly magical, though, is when such magic is commoditized and becomes commonplace. It goes from being a flashy-bangy trick to something that’s actually useful. Sadly, Apple is not building magic — they are building a captive audience.
Damnit. I’ve been letting this stew for a couple of days, and I can see that it’s just going to boil down to some lame bromide about how free markets and free access to products that one actually owns after paying for them are what is truly magical, but I’m just not going to go there. So I’m going to consider this done and send it off.
As I was explaining to an attractive young woman the other day, most of my views — my basic political commitments — have not changed in twenty years: I support freedom of expression, equality of opportunity, equal rights for women, etc. and so forth.
Twenty years ago my views were called left wing and these days my views are called fascist.
Nicholas Packwood, “True Colours”, Ghost of a Flea, 2010-10-01
A report in the Los Angeles Times has set some tongues wagging:
Atheists, agnostics most knowledgeable about religion, survey says
Report says nonbelievers know more, on average, about religion than most faithful. Jews and Mormons also score high on the U.S. Religious Knowledge Survey.
Apparently, this is some kind of surprise. I’m not sure how, unless a lot of people really don’t know any professed atheists or agnostics.
If you want to know about God, you might want to talk to an atheist.
Heresy? Perhaps. But a survey that measured Americans’ knowledge of religion found that atheists and agnostics knew more, on average, than followers of most major faiths. In fact, the gaps in knowledge among some of the faithful may give new meaning to the term “blind faith.”
A majority of Protestants, for instance, couldn’t identify Martin Luther as the driving force behind the Protestant Reformation
The cynic in me wonders how many of them thought the question was about Martin Luther King.
Stephen Prothero, a professor of religion at Boston University and author of “Religious Literacy: What Every American Needs to Know — And Doesn’t,” served as an advisor on the survey. “I think in general the survey confirms what I argued in the book, which is that we know almost nothing about our own religions and even less about the religions of other people,” he said.
He said he found it significant that Mormons, who are not considered Christians by many fundamentalists, showed greater knowledge of the Bible than evangelical Christians.
[Going for the cheap laughs] That’s because most Mormons can read.
The Rev. Adam Hamilton, a Methodist minister from Leawood, Kan., and the author of “When Christians Get it Wrong,” said the survey’s results may reflect a reluctance by many people to dig deeply into their own beliefs and especially into those of others.
“I think that what happens for many Christians is, they accept their particular faith, they accept it to be true and they stop examining it. Consequently, because it’s already accepted to be true, they don’t examine other people’s faiths. . . . That, I think, is not healthy for a person of any faith,” he said.
I think it’s rather that people who are brought up in a faith rarely examine it at all — your parents tell you it’s true, the religious leaders tell you it’s true, and there’s rarely any advantage to be had from opposing or questioning authority early in life. By the time you’re ready to start examining things for yourself, your religious faith is “part of you”, not something external to you. It’s such a deeply rooted part of your view of the world that most people never even consider the possibility of questioning it.
For comparison purposes, the survey also asked some questions about general knowledge, which yielded the scariest finding: 4% of Americans believe that Stephen King, not Herman Melville, wrote “Moby Dick.”
I have to assume that the writer of this article hasn’t seen very many surveys of this type: in any large number of people you can usually find 5-10% who believe in far more amazing things than mis-attributed works of popular fiction.
H/T to Cory Doctorow for the link.
Jesse Walker looks at efforts to take the notion of “capitalism” and wrap it up in the more user-friendly term “free enterprise”:
[T]here’s an effort afoot to rebrand “capitalism” as “free enterprise.” On the face of it, I like the idea. Capital is going to be a central part of any modern economic system, whether or not there’s a lot of government intervention. By contrast, the phrase “free enterprise” implies economic liberty.
Unfortunately, MSNBC identifies the chief force behind the idea as the U.S. Chamber of Commerce, a group whose commitment to economic liberty is so strong that it came out for TARP, the Detroit bailout, and the 2009 stimulus. If the Chamber were more honest about its outlook, it would reject “free enterprise” for a more frank label, like “corporate welfare.” But I suspect that wouldn’t be good branding.
In the same way we had to give up the historical meaning of the word “liberal” to folks who used it to imply almost the opposite, we should probably abandon the word “capitalism”. For a start, the word was popularized by that great pamphlet writer Karl Marx, and it has a pejorative connotation to most people who hear it used. “Capitalists” are folks in top hats who ride in chauffeured limousines and have no sympathy or respect for “the working man”. Try subbing in “Plutocracy” or “Rich F*cking Bastards” and you’ll get close to the popular image of the current term.
In any argument where you try using terms that have been appropriated by your opponents, you’re already ceding the high ground. “Capitalism” is a word that comes pre-loaded with all the negativity your opponents delight in — don’t play their game by their rules!
An absolutely brilliant post at The Secret Diary of Steve Jobs tells you all about the reality of marketing:
It’s a pretty safe assumption that if you’re reading this blog, you’ve seen “The Matrix.” And you may or may not remember the scene where a kid explains to Neo that the trick to bending a spoon with your mind is simply to remember that, “There is no spoon.”
So it is with marketing. One thing I learned very early in life, thanks to intentional overuse of psychedelic drugs, is that there is no reality. As a guy at the commune once put it: “The reality is, there is no reality.”
So some guy says his iPhone 4 is having reception issues. I say there is no reception issue. Now it’s his reality against my reality. Which one of us is living in the real reality?
There’s a two-part answer: 1, there is no real reality, and 2, it doesn’t matter.
The only thing that matters is which reality our customers will choose to adopt as their own.
[. . .]
What I realized many years ago — and honestly, it still amazes me — is that most people are so unsure of themselves that they will think whatever we tell them to think.
So we tell people that this new phone is not just an incremental upgrade, but rather is the biggest breakthrough since the original iPhone in 2007. We say it’s incredible, amazing, awesome, mind-blowing, overwhelming, magical, revolutionary. We use these words over and over.
It’s all patently ridiculous, of course. But people believe it.
H/T to Chris Anderson for the link.
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