Thompson now had the recipe for his journalism career, and it involved three conceptual breakthroughs.
- The story behind the story is the real story.
- The writer is now the hero of each episode.
- All this gets written in the style of a personal communication to the reader of the real, dirty inside stuff — straight, with no holds barred.
Why couldn’t you write journalism like this? In fact, a whole generation learned to do just that, mostly by imitating Hunter S. Thompson.
But it grows tired and predictable in the hands of today’s imitators — and the Gonzo King never invited either of those modifiers. Yes, blogs and Substacks are part of his legacy, formats that blur the line between diary, confession, and journalism. But he did it before all the rest, not as a desktop publisher — instead putting his life at risk on the road with total fear and loathing.
So if Substack is the grandchild of Hunter Thompson and New Journalism, it is a tame, well-behaved descendant — and nothing like its brave forebear, who kept going full speed without a helmet until the end.
Even the reader has to run to keep up.
Ted Gioia, “The Rise and Fall of Hunter Thompson (Part 2 of 3)”, The Honest Broker, 2025-09-08.
December 10, 2025
QotD: The “rules” of Gonzo journalism
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