Marie Antoinette arrived in Paris at the end of this era of strict censorship, which helps explain why her honeymoon with French public opinion was short-lived. The official press, notably the Mercure and Gazette, continued churning out fawning snippets of society news about the royal couple. But the scandal-mongering libelles and pamphlets had their own paragraph men, called nouvellistes, who picked up “news” from well-informed sources posted on benches in the Tuileries, Luxembourg Gardens, and, of course, under the tree of Cracow. Police efforts to repress nouvellistes‘ gossip proved futile in the face of high demand. One famous libelle of the era, Le Gazetier cuirassé promised “scandalous anecdotes about the French court”. (It was printed in London, out of reach of official French censors.) Another publication printed in London starting in the 1760s was the famous Mémoires secrets, an anonymous chronicle of insider gossip and anecdotes from Parisian high society. A scurrilous book about Louis XV’s mistress, Madame du Barry, also appeared as a collection of gossip that nouvellistes had picked up around Paris.
Despite the libelles circulating in Paris, the Bourbon monarchy was still relatively protected compared with the hurly-burly across the channel in London, where coffeehouses buzzed with political innuendo and intrigue. Some French philosophes, it is true, attempted to replicate London’s coffeehouse culture at Parisian cafés, such as the Procope on the Left Bank. (Voltaire frequented the place, where he liked to add chocolate to his coffee.) Other regulars at the Procope — named after the Byzantine writer Procopius, famous for his Secret History — were Rousseau, Danton, and Robespierre, as well as Americans Benjamin Franklin and Thomas Jefferson.
The Parisian equivalent of the coffeehouse was the salon, which differed from London coffeehouses in both ambience and function. Whereas London coffeehouses were boisterously public, salons were essentially closed spaces, usually held in private homes. Most were by invitation only. Many were hosted by women, usually titled or wealthy ladies with an interest in culture and politics — such as Madame de Rambouillet, Madame Necker, Madame Geoffrin, and Mademoiselle Lespinasse. There was also the Marquise du Deffand, a friend to Voltaire and the English man of letters Horace Walpole, to whom she bequeathed not only her papers, but also her pet dog, Tonton.
As access to these rarefied spaces increasingly became a symbol of social success, admission got more tightly controlled. (Madame Geoffrin expelled Diderot from her salon because she found his conversation “quite beyond control”.) Still, those who frequented salons represented a great diversity within the elites — from rising young writers and established authors to powerful politicians and eccentric aristocrats. The tacit rule was, as in London coffeehouses, that wit was more important than rank. Many great French writers launched their careers thanks to their admittance. One was the philosopher Montesquieu, who found success at the salon of Madame Lambert.
Matthew Fraser, “Marie Antoinette: Figure of Myth, Magnet for Lies”, Quillette, 2020-06-24.
July 27, 2025
QotD: London coffeehouses and Paris salons of the Ancien Régime
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