Ted Gioia on the death of creativity in the movie business, which also seems to be tracking almost exactly with the trend in music business profits:
I’m not shocked when I look in the mirror. Yeah, the Honest Broker isn’t getting any younger. But that’s the human condition.
Maybe I should start using a moisturizer. What do y’all think?
Nah. I’ll just let this aging thing play out.
On the other hand, I’m dumbfounded at everything in public life getting older — even older than me! Consider the current political landscape.
With each passing year, the US Congress looks more like the College of Cardinals (average age =78) or the Rolling Stones (average age = also 78).
We’re gonna need a lot of moisturizer.
But Congress is young and spry compared to Hollywood.
Back in 2000, 80% of movie revenues came from original ideas. But this has now totally flip-flopped.
Today 80% of the movie business is built on old ideas — remakes, and spin-offs, and various other brand extensions. And we went from 80% new to 80% old in just a few years.
Source: Experimental History
[…]
Look at music — and you see the same thing.
The share of old songs on streaming will soon reach 80%. It’s not quite there yet — the latest figures are 73%. But it was at 63% back in 2019. So it’s just a matter of time.
In 2000, streaming didn’t exist, so we looked to the Billboard chart to gauge a song’s success. And new music made up more than 80% of charted songs. So here — just like the movies — we’re flip-flopping from 80% new to 80% old over the course of a few years.
I don’t have good figures on publishing. But I’m pretty sure that AI-generated books and articles will soon represent 80% of the marketplace. Maybe we’ve already reached that threshold.
AI is deliberately designed to cut-and-paste, rehashing past work as its modus operandi. And it will do this to every field — replacing originality with repetition and regurgitation.
This is the new 80% rule.
Just imagine if traditional businesses operated this way.
- “Welcome to our restaurant, 80% of the food is leftovers.”
- “Welcome to our boutique, 80% of clothing is secondhand.”
- “Welcome to our dating service, 80% of the choices are your ex-girlfriends (or ex-boyfriends).”
None of that sounds very appetizing.
