The OG internet moguls were legit Mountain Dew-addled asocial coding savant t-shirt slobs, and that style quickly became a way to intimidate tie clad IBMers and VCs in meetings. “Man, these guys must be geniuses, they don’t even GAF”
The schlubby chic look was part of the con. Made him seem like someone who didn’t care about the money, which sends a subtle anti-capitalist, anti-consumerist, anti-finance bro NLP type message.
https://twitter.com/esaagar/status/1603015654206066688Posted by Noam Blum (neontaster) on Thursday, December 15th, 2022 1:25pm
Then it became sort of a cosplay thing for vaporware charlatans targeting FOMO investors.
“psst, Bob, should we really give $20 million to this guy? He’s picking his nose and wiping it on his cargo shorts rn”
“But remember that last nosepicker we passed on? He made $10 billion”
*fun fact: 8 years ago nosepicking guy was a Ralph Lauren-wearing chairman of the Delta Chi party committee, majoring in Entrepreneurship. And then he took the Silicon Valley Dress Down for Success seminar
There are other stylistic variations on pure slovenliness; the Black Turtleneck Next Steve Jobs gambit, and the coffee-clutching Patagonia Vest & Untuckits Next Steve Bezos thing
Oh, and the hoodies, so many hoodies.
For everybody thinking “tech people need to start wearing IBM suits again”: if you showed up to work or a VC meeting in one you would be thought deranged, building security, or a lunch caterer
For me the peak of Silicon Valley style will always be the pre-internet Assembly Language programmer polyester clip-on tie & short sleeve Sears Towncraft dress shirt look. The effortless nonchalance told you “I can trust this person not to run to the Carribean with my money”
David Burge (@Iowahawk), Twitter, 2022-12-15.
January 1, 2025
QotD: The OG internet moguls
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