Ted Gioia on the trend for even people at the top of the distribution chain trying to find ways to get around the distribution chain they inhabit:
The Emoji Movie premiere at the Fox Theatre, Westwood Village, 23 July 2017.
Photo by Kristofer Gonzalez-DeWhitt via Wikimedia Commons.
A few weeks ago, 35 of the biggest names in Hollywood collaborated on a business venture. Can you guess what it is?
I’ll help by providing a list of the participants. Here they are in alphabetical order, to avoid wounding any of the huge egos involved:
J.J. Abrams, Judd Apatow, Damien Chazelle, Chris Columbus, Ryan Coogler, Bradley Cooper, Alfonso Cuarón, Jonathan Dayton, Guillermo del Toro, Valerie Faris, Hannah Fidell, Alejandro González Iñárritu, James Gunn, Sian Heder, Rian Johnson, Gil Kenan, Karyn Kusama, Justin Lin, Phil Lord, David Lowery, Christopher McQuarrie, Chris Miller, Christopher Nolan, Alexander Payne, Todd Phillips, Gina Prince-Bythewood, Jason Reitman, Jay Roach, Seth Rogen, Emma Seligman, Brad Silberling, Steven Spielberg, Emma Thomas, Denis Villeneuve, Lulu Wang and Chloé Zhao.
What are these movie titans up to?
Maybe they want to make a film together? Or perhaps they’re thinking bigger — planning to launch their own production company or even a movie studio?
Nope. They weren’t thinking big. They were thinking small — very small.
These heavy hitters got together to buy a 93-year-old building.
They now own the Westwood Village theater at 945 Boxton near the UCLA campus. I went there to see films when I was in high school and it was old even back then. At some point it stopped being old, and became historic and vintage. (Maybe if I live long enough this will happen to me too.)
But these 35 investors aren’t just interested in preserving a quaint old building. They want to own a place where they can show quality movies to a flesh-and-blood audience without anybody getting in their way.
We’ve reached a point where even the people in power at the top of the industry want to bypass the system. Even the gatekeepers are sick of dealing with gatekeepers.
That’s how bad it’s gotten.
