Nineteen Eighty-Four remains widely read today — and ubiquitously quoted and cited. In fact, during the spring of 2017, in the wake of the inauguration of President Donald Trump — and controversies about the “alternative facts” that his aides marshaled as evidence of record attendance figures at the event — the book achieved the remarkable, unprecedented feat of skyrocketing to number one on fiction bestseller lists. This occurred an astonishing 67 years after its original date of release. Nothing of this kind had ever happened to another book in publishing history. And, in the case of Nineteen Eighty-Four, it was the fourth time that it had topped the bestseller lists: first in 1954, in the U.K., after a BBC-TV adaptation sent sales soaring; second, throughout the English-speaking world during the so-called countdown to 1984 between October 1983 and April 1984; and third, in 2003, as the centennial commemorations of Orwell’s birth dominated the headlines and airwaves on both sides of the Atlantic.
In fact, it is fair to say that Nineteen Eighty-Four has never not been a bestseller and a publishing phenomenon. According to the website Ranker.com, the work has sold more than 25 million copies since 1949. More than a half century later, Manchester Guardian readers voted Nineteen Eighty-Four the most influential book of the 20th century. Waterstone’s, a British bookstore chain, has ranked Orwell’s dystopia as the second most popular book of the 20th century (behind J.R.R. Tolkien’s The Lord of the Rings). That is an amazing feat in its own right, given that most people understandably do not particularly enjoy reading (let alone rereading) nightmarish stories of torture, betrayal, and brainwashing. The book’s ascent to the top of fiction bestseller lists in 2016 and 2017, along with the ceaseless invocation of Orwell’s catchwords to characterize the Trump administration, induced Signet, Orwell’s American publisher, to rush out a new print run of 500,000 copies. Expectations are that total sales will pass 30 million by the time of the 2020 election in the United States.
John Rodden and John Rossi, “George Orwell Warned Us, But Was Anyone Listening?”, The American Conservative, 2019-10-02.
October 13, 2023
QotD: Sales of George Orwell’s Nineteen Eighty-Four
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