Only superstars write the Old Switcheroo. But if you pull this off, the sky is the limit. You might end up as a Senator or in the Cabinet, or have a prominent byline in a newspaper of record.
That’s because the Old Switcheroo turns everything into its opposite. If you master this technique, you can prove anything, no matter how implausible. Water isn’t wet. War is Peace. We have always been at war with Eastasia. You name it.
Everybody thinks that Shakespeare’s King Lear is a tragedy, but for the Old Switcheroo, you prove that it’s actually a comedy. Everybody thinks that Mozart is a great composer, but you prove that he stole everything he wrote from Salieri’s butler. Frankenstein wasn’t a monster, but a respected scientist. Etc. etc.
Up is down. Black is white. Fire is ice.
Make no mistake, the Old Switcheroo is A+ work, and no fooling. Even more, it’s a surefire path to career success. There’s just one tiny problem: The people who master the Old Switcheroo are batshit crazy and have a psychological profile dangerously close to that of a serial killer. They might end up in the White House, but you wouldn’t trust them to house-sit your chia pet.
Ted Gioia, “The 4 Types of College papers for English Majors”, The Honest Broker, 2023-02-27.
June 5, 2023
QotD: The four types of college papers for English Majors – 4. The Old Switcheroo
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