Self-promotion is not new, but never before has it been what theology was in the Middle Ages, the queen of the sciences.
A friend of mine, an Indian pediatrician, applied for temporary jobs in England and was considered for none of them. My friend was puzzled by this, for he had worked in England before and had good references. My wife, who knew the system from having worked in it at a senior level, asked to see his curriculum vitae that he sent to prospective employers, and soon spotted the problem: He boasted of nothing, and the culture had changed. What was necessary, my wife said, was to inflate his accomplishments as boastfully as possible. There was no risk that anyone would discover his exaggerations. He had once worked as a voluntary pediatric consultant to Mother Teresa’s charity in Calcutta; he had not even mentioned it in his CV, let alone made it sound as if he were all but the founder of her charity. If he once had helped an old lady across the road with her shopping, he should transmute this in his CV into a lifelong concern for the condition of the elderly; and so on and so forth.
It was all rather disgusting, but it worked like a charm: He immediately had offers of jobs aplenty, though of course his real worth as a doctor remained precisely the same. Reticence, which is to me a far more attractive quality than boastfulness, will get you nowhere, and nothing must be left to speak for itself. You must blow your own trumpet, if possible louder than anyone else’s.
Nowadays there are professional coaches in how to “big yourself up”, as the charming phrase has it, in applications for jobs or places in institutions. The son of a friend of mine used one to get into medical school. Lying will go undetected, but even if detected will do you no lasting harm. The most minor accomplishment can and should be made to sound like evidence of genius. It is almost a condition of employment that one should boast and write an advertisement for oneself.
Theodore Dalrymple, “Be Your Own Advert”, Taki’s Magazine, 2022-01-13.
April 21, 2022
QotD: Self-promotion in the modern job market
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