As a certified (certifiable?) old pharte, I have to admit I pretty much stopped listening to “new” music on the radio the year my son was born, so I certainly listen to a lot of music from my younger years, but apparently even young people today are also more inclined to listen to music from before they were born:
“Framed Vinyl Album Art: America ‘Homecoming’; Nick Gilder (Studio Copy of Singles From ‘City Lights’ Chosen for AOR); Climax Blues Band ‘FM Live’)” by JoeInSouthernCA is licensed under CC BY-ND 2.0
I had a hunch that old songs were taking over music streaming platforms — but even I was shocked when I saw the most recent numbers. According to MRC Data, old songs now represent 70% of the US music market.
Those who make a living from new music — especially that endangered species known as the working musician — have to look on these figures with fear and trembling.
But the news gets worse.
The new music market is actually shrinking. All the growth in the market is coming from old songs.
Just consider these facts: the 200 most popular tracks now account for less than 5% of total streams. It was twice that rate just three years ago. And the mix of songs actually purchased by consumers is even more tilted to older music — the current list of most downloaded tracks on iTunes is filled with the names of bands from the last century, such as Creedence Clearwater and The Police.
I saw it myself last week at a retail store, where the youngster at the cash register was singing along with Sting on “Message in a Bottle” (a hit from 1979) as it blasted on the radio. A few days earlier, I had a similar experience at a local diner, where the entire staff was under thirty but every song more than forty years old. I asked my server: “Why are you playing this old music?” She looked at me in surprise before answering: “Oh, I like these songs.”
The reasons are complex — more than just the appeal of old tunes — but the end result is unmistakable: Never before in history have new tracks attained hit status while generating so little cultural impact. In fact, the audience seems to be embracing en masse the hits of decades past. Success was always short-lived in the music business, but now it hardly makes a ripple on the attention spans of the mass market.
H/T to Althouse for the link.
