Back when Abercrombie & Fitch was the NYC outfiter for affluent sportsmen, it carried high end guns and fishing tackle and outdoor equipment. Its Madison Avenue store had a shooting range and a casting pool on the roof. Griffin & Howe custom rifles, London best shotguns, and Payne fly rods were waiting there for sale. Alas! the real Abercrombie & Fitch died in the mid-1970s.
The name changed hands repeatedly and was revived in the late 1990s as a completely different kind of entity. The new revival markets sissy fashions to metrosexuals. It’s rather as if after Papa Hemingway shot himself, his name was sold repeatedly, and revived decades later as “Ernestine Hemingway”, an authoress of Gay Romance Novels.
David Zincavage, “From the Good Old Days: Abercrombie & Fitch, Change Sucks”, Never Yet Melted, 2021-08-24.
November 27, 2021
QotD: The zombie that used to be Abercrombie & Fitch
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