In The Line, Matt Gurney grapples with inadequate polling data to determine what the “average” supporter of Maxime Bernier’s People’s Party of Canada believes and who they are compared to typical Canadians:

Poll after poll has shown that the People’s Party of Canada, led by former Conservative Maxime Bernier, is surging in popular support. The party, which captured only 1.6 per cent of the vote in 2019, electing zero candidates, is now polling at closer to five or six per cent, or higher. These gains have not come at any obvious loss to any major party (the hapless Green party may be an exception, but there were only so many Green voters in the first place). While there is no doubt that some voters are bolting to the PPC from traditional parties, it seems certain — and polling suggests — that they are also drawing support from the nine million Canadians who were eligible to vote in 2019 but did not.

This is, to put it very mildly, worth watching. In a recent column here, drawing on polling information provided by John Wright, the executive vice president of Maru Public Opinion, we tried to establish what we could about a PPC supporter. They are not particularly remarkable; as noted last week, a typical PPC voter is a typical Canadian. They are fairly evenly distributed across all demographic segments and found in generally similar numbers in the various provinces. The earlier numbers were based on a fairly small sample size — the PPC’s low support on a national level has limited their numbers in any typical national-level poll. Last week, I said that more polling was necessary, to firm up the profile of who a PPC voter is and where they live. Wright has been doing that polling — the sample sizes are still modest, but a representative profile is beginning to emerge … not just of who a PPC voter is, but what they believe.

There is a degree of background context that must be established before we can move onto the numbers. When he presented me with his latest results on Tuesday, Wright noted that polling PPC voters is a particular challenge for his industry. The very concept of “the typical PPC voter” is rapidly shifting. The PPC base of even five weeks ago was a small fringe of grumpy people loosely assembled around a handful of vaguely libertarian policies, some anti-immigration blather and a disillusionment with the political status quo. (A typical PPC billboard encapsulates this unfocused dissatisfaction: “The Other Options Suck.”) Many polling companies track the attitudes of partisans of various affiliations by creating a panel of those partisans and then polling them over and over. Polling companies trying to track the PPC’s sudden rise, if they rely on such an identified panel of PPC voters that will be repeatedly surveyed, are capturing the PPC as it existed before the mid-August influx of new supporters. This is undoubtedly skewing our understanding of what the PPC voter, as they exist right now, believes. Wright has done four waves of polling in the last 10 days to update, as best as possible, our understanding of what the PPC voter believes today. He will continue to poll several times a week for the foreseeable future.

As to that August surge, as discussed in my column here last week, the best way to explain it is to look for something that recently changed — and something has: there are millions of Canadians who are adamantly anti-vax and anti-vaccine mandate/passport. The PPC surge began at the precise moment that vaccine mandates became a major issue in the federal campaign, and provinces began discussing their plans for certificates to verify vaccination status for domestic purposes. Pollsters needed a few weeks to notice the surge and verify it was real.

[…]

Roughly a third of Canadians (35 per cent) agree that the government is stripping away personal liberties; with Conservative and Green voters answering in the affirmative more often than NDP and Liberals. By comparison, 89 per cent of PPC voters believe the government is stripping away their liberty. Almost 90 per cent of PPC voters further agree that their governments are creating “tyranny” over the population. To put that in context, only about 40 per cent of Conservatives feel that way, with the other major parties way behind.

Oh, and here’s a cheerful one to chew over: Wright asked Canadians if they’d agree that “we are on the verge of a revolution in our society to take our freedom back from governments who are limiting it.” That question received 32 per cent support nationally — but an incredible 84 per cent from PPC supporters.

This sounds like the kind of thing we maybe ought to be paying attention to, eh?

I find it fascinating that the PPC appears to be motivating lots of people who haven’t been interested in voting by providing an option for them that isn’t just a red or blue coloured version of pretty much exactly the same policies and goals. I don’t expect the PPC to “break through” in this election, but if they can continue drawing the interest of those Canadians who feel disenfranchised by the Liberals and Conservatives, they can be a significant force for change in our political future.