In The Line, Matt Gurney says that the dying media will have to start taking Maxime Bernier and the PPC much more seriously if the recent “blips” in the polls turn out to be accurate:
To riff off the old song, there’s something happening here, though what it is ain’t exactly clear. Like it or not, we’re going to have to start paying attention to the People’s Party of Canada and its leader, Maxime Bernier. If polls are to be believed, they’re having a great election.
The PPC hasn’t warranted much attention before. It has largely served as a vanity vehicle for Bernier, who probably can’t believe he’s been able to keep himself out of an ordinary job this long. The party is a mixture of populist outreach and pie-in-the-sky pseudo-libertarianism. It has proposed a smattering of policies, but none of them are much more than a talking point or meme. They are often summed up as a “far-right” party — or at least further right than the Conservative Party of Canada — but it feels overly generous to place them firmly anywhere in particular on the political spectrum. Their organizing principle has seemed to be anger with the status quo, and a feeling of alienation from the majority consensus on most political views.
The PPC took just under 300,000 votes in the 2019 election, or 1.6 per cent of ballots cast. It was a rounding error on a fringe, and seemed set to stay that way. This, combined with a history of dogwhistle racism, is why journalists and political analysts paid it little attention (and that includes yours truly).
Something seems to be happening, though. The party has climbed in the polls, with some showing they’ve climbed by a lot. There are important caveats: Some of this can be written off as within-the-margins-of-error blips in the numbers. Perhaps there is some methodological quirk that is causing polling companies to overestimate the PPC’s standing. Maybe frustrated people are parking their vote there for a time but will come back to one of the traditional parties when actually making their x on a ballot.
So yeah. There’s all kinds of ways to rationalize this into a nothingburger, if you’re so inclined, but the fact remains there is a trend, consistent across different polls, from different companies, and over an extended period of time. It really does seem as though the party is set to double, triple or maybe even quadruple its support, relative to the last election. The latest Ekos poll has them at nine per cent. That’s an outlier on the high side, but if they came even close to that, the PPC would eclipse the Green Party of Canada’s best-ever showing. By a lot.
My friend John Wright is a pollster with decades of experience, and the executive vice president at Maru Public Opinion. He called me this weekend to tell me that something was up with the PPC’s numbers — I’d already realized the same, at least on an intuitive level, but he had the numbers to back it up. His numbers are broadly similar to what’s showing up in other polls. I asked him what he could tell me about the typical PPC voter, and he said there isn’t a ton of information about them, but pulled what data he could find.
The typical PPC supporter, based on polls as recent as last month, is … pretty normal, actually, at least demographically. They are fairly evenly distributed across every segment of Canadian society. No province has a wildly high or low number of PPC supporters (Alberta was a bit higher than the others, but only a very small bit, and with an overall small sample size). They are found fairly consistently across all age groups and economic and educational classes. The only really notable divergence in Wright’s numbers was on gender lines — men are twice as likely to support the PPC as women.
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Comment by Gilles Bourgeois — September 10, 2021 @ 11:53