The “key story” [in Robert Heinlein’s “Future History” stories] I just mentioned is called “The Man Who Sold The Moon.” And if you’re one of the people who has been polarized by the promotional legerdemain of Elon Musk — whether you have been antagonized into loathing him, or lured into his explorer-hero cult — you probably need to make a special point of reading that story.
The shock of recognition will, I promise, flip your lid. The story is, inarguably, Musk’s playbook. Its protagonist, the idealistic business tycoon D.D. Harriman, is what Musk sees when he looks in the mirror.
“The Man Who Sold The Moon” is the story of how Harriman makes the first moon landing happen. Engineers and astronauts are present as peripheral characters, but it is a business romance. Harriman is a sophisticated sort of “Mary Sue” — an older chap whose backstory encompasses the youthful interests of the creators of classic pulp science fiction, but who is given a great fortune, built on terrestrial transport and housing, for the purposes of the story.
Our hero has no interest in the money for its own sake: in late life he liquidates to fund a moon rocket, intending to take the first trip himself, because he is convinced the future of humanity depends on extraterrestrial expansion of the human species. (Also, the guy just really loves the moon.)
The actual stuff of the story consists of the financial and promotional chicanery that Harriman uses to leverage his personal investment. Harriman uses sharp dealing with governments, broadcasters, political groups: he plants fake news about diamonds on the moon to blackmail (a disguised version of) the de Beers cartel, and terrorizes companies with the threat of using the moon to advertise for competitors. He is, in short, not afraid to use questionable means to achieve a worthwhile higher end, and does not — Musk haters take note! — recoil from actual fraud.
Heinlein didn’t provide for live broadcasting of his imagined lunar mission, which is almost an afterthought in his Great Man business yarn. TV cameras were, like computers, one of his blind spots. But if he had thought to make Harriman the owner of a fancy-sportscar manufacturing concern, and if he had thought to have Harriman put a car in solar (trans-Martian!) orbit as one of his publicity stunts, that would have been there in “The Man Who Sold The Moon.” Selling the moon is just what Musk is doing. Except the moon is a tad worked-over as a piece of intangible property, so we get Mars instead.
Colby Cosh, “Heinlein’s monster? The literary key to Elon Musk’s sales technique”, National Post, 2018-02-12.
December 1, 2020
QotD: Elon Musk as a real life Delos D. Harriman
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