It is usually difficult to muster much sympathy for the National Football League, but the record-setting popularity of the 2020 draft is a huge surprise:
The unique presentation of the 2020 NFL Draft established new all-time highs for media consumption in every category. With over 600 camera feeds from homes across the United States, all telecasts of the 2020 NFL Draft reached more than 55 million total viewers across Nielsen-measured channels over the three-day event, up +16% vs. 2019. An average audience of over 8.4 million viewers watched all three days of the 2020 NFL Draft across ABC, ESPN, NFL Network, ESPN Deportes, and digital channels easily breaking the previous high of 6.2 million viewers in 2019 (+35%).
Each day of the 2020 NFL Draft established new highs as an average audience of over 15.6 million viewers watched Round 1 on Thursday (+37% vs. 2019), over 8.2 million viewers watched Rounds 2 & 3 on Friday (+40% vs. 2019), and over 4.2 million viewers watched Rounds 4-7 on Saturday (+32% vs. 2019).
All seven rounds of the 2020 NFL Draft were presented across ABC, ESPN, and NFL Network – the second straight year that The Walt Disney Company partnered with the National Football League to offer a multi-network presentation of the entire Draft.
“I couldn’t be more proud of the efforts and collaboration of our clubs, league personnel, and our partners to conduct an efficient Draft and share an unforgettable experience with millions of fans during these uncertain times,” said NFL Commissioner Roger Goodell. “This Draft is the latest chapter in the NFL’s storied history of lifting the spirit of America and unifying people. In addition to celebrating the accomplishments of so many talented young men, we were pleased that this unique Draft helped shine a light on today’s true heroes – the healthcare workers, first responders, and countless others on the front lines in the battle against COVID-19. We are also grateful to all those who contributed to the NFL family’s fundraising efforts.”
“This year’s NFL Draft clearly took on a much greater meaning and it’s especially gratifying for ESPN to have played a role in presenting this unique event to a record number of NFL fans while supporting the league’s efforts to give back,” said ESPN President Jimmy Pitaro. “The success of this year’s Draft is a testament to the unprecedented collaboration across the NFL, ESPN, and The Walt Disney Co. in the midst of such a challenging time.”
The unique situation of having the vast majority of televised sports activities suspended clearly made a big difference — when you’re the only game in town, you can expect a wider audience — but the online draft seems to have been popular even among people who normally would have tuned in for the event anyway.
